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Tag Archives: Consumer protection act

Marketing practices regulated by the CPA

“The Consumer Protection Act (‘CPA’) will have a significant impact on direct and indirect marketing practices used by businesses, affecting how they can promote the supply of goods and services to consumers” says Maadian Botha, PricewaterhouseCoopers Associate Director: Risk Advisory Services – Regulatory Compliance. “The overarching general rule of the CPA with regards to marketing… read more

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Worst and best in the pitching process

Following the successful formula adopted for some years, by the Independent Agency Search & Selection Company (IAS) UK partners, the AAR, the IAS recently hosted their first Masterclass on Winning New Business. The purpose, which is part of ongoing programmes, that are free to IAS subscribers, was to provide agencies with cutting edge information and… read more

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