With trailing lights that mimic an airport runway, the MINI Countryman billboard at OR Tambo is turning heads! The brief was to come up with an idea that would draw attention to the MINI’s newest family member and the fact that it has four doors… so everybody gets a window seat. It also had to fit in with the OR Tambo environment. Staying true to brief and Provantage’s innovation
, the billboard contextualises the creative while keeping with brand MINI and its international appeal. The billboard is visible to motorists and passengers leaving OR Tambo and will be up until September.
MINI Countryman lights up the Runway
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Latest Issue - August 2011
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In This Issue:
- Media24 CEO Esmaré Weideman's first 100 days
- Online travel media takes off
- Eventing touching your brand
- The Mandela Brand is thriving
- Digital travel media is flying first class
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