LUMA, a South African digital content creation studio, has local and international competitors open-eyed. Their 50-second digitally animated high-definition television commercial created for DSTV Africa attracted over 3,000 online views in the first few days after going viral. (To view the ad go to this link: http://www.luma.co.za/DSTV-HD) Produced in less than two and a half months [...]
Tag Archives | Luma
AMICollective makes Minute Maid commercial for BBH Shangai
Adverts in modern marketing are increasingly turning to more and more advanced visual effects in creating entertaining scenarios for viewers and customers. This is exemplified in the new Minute Maid ad for China that the Shangai based agency BBH commissioned AMICollective to create, who in turn commissioned Luma Animation, to assist with the 3D aspects [...]
Luma and M+CSaatchi Abel bring Android robot to life for Samsung Galaxy Ace
Animation in advertising is creating some of the most vibrant and engaging media we’ve seen in a long time. Samsung’s latest phone, the Samsung Galaxy Ace required an ad that could visually depict the functions of its new phone, and its Agency M&CSaatchi Abel, turned to Luma to bring the concept to life. Luma was [...]
Latest Issue - April 2012
In This Issue:
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