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The Media Connection, South Africa’s community radio advertising specialist, recently launched IBuzz, a community radio SMS line that acts as an in-studio dashboard. “Our IBuzz offering enables community radio presenters all over the country to interact live with listeners on a comment/competition/voting line, which has allowed us to collect a viable database of cell phone… read more
NATIVE has embarked on a project to offer its clients an overview of their digital performance along with complete transparency of its effect on the client’s bottom line. “Analytics is often the first view a company has into the intricate movements of a consumer through their product interaction,” says Antonio Petra, Head of Insights at… read more
