This year’s Pendoring Awards will be an advertising celebration and feast without equal. Entertainment is set to be outstanding with red hot music a by Die Heuwels Fantasties, Nadine, Snotkop and CH2 and the charming and popular TV personalities Elma Postma and Soli Philander will be the masters of ceremonies. To top it all sumptuous food fit for a king will be enjoyed by all along with a bag filled with goodies for every guest.
With these mouth-watering ingredients, Pendoring’s seventeenth awards event at Vodaworld, Midrand, on 21 October, once again promises to be an evening of big ideas, big winners and big prizes, says Pendoring GM Franette Klerck.
The general public is more than welcome to attend the glittering event, she adds.
Widely regarded as a highlight on the annual advertising calendar, the awards will lure more than 600 guests from all corners of the country to witness who will be rewarded for their razor-sharp Afrikaans and Truly South African creative work.
But before the official agenda kicks off, the guests will be treated to Leopard Leap Rosé wine and orange juice in the foyer, while the ensemble CH2 will provide soothing background music.
The guests will be further spoilt, for in addition to a five-star meal, every guest will again receive a bag of goodies, sponsored by Media 24 weekly magazines, which will be filled to the brim with gifts from Pendoring sponsors. Moreover, the evening’s entertainment will have more surprises in store.
A novel addition this year is the Jacaranda 94.2 and 
, where guests and their partners can have their photos taken, capturing the fun-filled ambience of the event, and have it developed right there to take home with them.
But the evening will most certainly belong to South Africa’s top advertising creatives who will be rewarded for the sterling work of the past year. Besides a cash prize of R6 000, a sought-after gold Pendoring trophy (silver for runners-up), and a framed certificate for category winners, the overall winner will receive the Prestige Award comprising an overseas study trip worth R50 000, while the overall student winner will bag a study bursary of R10 000 as well as an internship at Ogilvy. On top of that, the client/company of the Prestige award will receive free advertising space/airtime worth a whopping R2,3 million.
Following the official awards event, everybody is invited to party with Die Heuwels Fantasties until the cows come home at the MK afterparty.
According to Klerck this year’s campaign theme showing the prestige winners ‘jolling’ overseas will also be evident at the awards event. “From the invitations and menu to the audio-visual presentation and entertainment, all are aligned to this year’s campaign.”
She stresses that Pendoring’s role is not limited to merely rewarding excellent Afrikaans and Truly South African advertising. “It’s an ongoing project aimed at spreading the message of the importance and value of Afrikaans advertising across the entire value chain. Despite the emigration of a great number of Afrikaans-speaking South Africans, the Afrikaans-speaking consumer market still has considerable buying power. Marketers, who realise this and communicate with Afrikaans speakers in their home language, tend to reap rich rewards
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