New Media launches new club magazine

New Media launches slick new Ackermans Club magazine

New Media has upped the style stakes with the launch of a sleek new-look Ackermans Club magazine for its iconic South African retail client. A bumper 100-page September/October issue celebrating Ackermans 95th birthday marked the new entry on the market, sporting a new name, new look and stylish new handbag-friendly size.

Formerly A-Plus, Ackermans Club magazine is a stylish reflection of the retailer’s drive to become the destination of choice for value women’s and children’s fashion.

The strong fashion focus is reflected in the appointment of fashion editor Megan Perks. Perks is no stranger to the fashion scene, with previous retail fashion experience and her own successful clothing label, having presented at prestigious events including Fashion Week and Design Indaba. Under Perks’ direction, the increased fashion footprint includes world-class editorial shoots, must-have trend information, dressing tips, and this month top South African and international model Joelle Kayembe on the cover.

‘Ackermans customers who love its children’s and baby wear often overlook the fabulous women’s wear in-store,’ says editor Leanne Feris.  ‘We recognise women as individuals, not just as mothers. We haven’t lost the essence of the Ackermans brand ¬¬– we know that family and children are central to the lives of Ackermans Club members –  but now we can give them all that and so much more.’

In line with the objective to ‘add more’ to readers’ lives, Ackermans Club delivers solutions, from reader Q&As around fashion, home décor and wellness, to consumer advice, technology and financial content, and recipes. As always, there is also a great interview with a local celebrity (look for Top Billing presenter Lorna Maseko this issue).

‘Re-launching the new magazine is an ideal way to celebrate 95 years of history,’ says Ackermans marketing director Louise Hamman. ‘We are thrilled with the new look of the magazine and believe this is adding more to our customers’ lives.’

Ackermans customer relationship manager Angela Beukes agrees. ‘We are delighted with the new-look Ackermans Club magazine. It’s fresh and fashionable – New Media Publishing has done a great job.’

The new magazine coincides with the recent launch of the new Ackermans store card, and is posted to Club members six times a year.

Ackermans recently renewed its contract with New Media after an enormously successful 13-year relationship, reflecting its continued confidence in South Africa’s leading content marketing agency.