TLC and Lucozade energise gym goers

Lucozade, GlaxoSmithKline’s global energy drink is getting its ‘Do more and win’ message to active, thirsty consumers thanks to lifestyle communication specialist TLC. Lucozade’s national advertising campaign alerts consumers of its energising benefits by dominating space on TLC’s media solutions in Planet Fitness gyms, cinemas, shopping malls and airports.

Planet Fitness gymsRealising the value of TLC’s uninterrupted advertising opportunities, Lucozade has chosen to utilise TLC’s A4 Washroom Frames in TLC’s mall, cinemas and gym networks, large format Wall Corridor Wraps in Nu Metro and Ster Kinekor cinemas and Super-Sized Mirror Decals in the airport environment. Lucozade’s primary objective is to target adults between the ages of 18 and 45, living active, on-the-go lives, and getting them to engage with the brand through its competition creative.

Brett Tucker, TLC’s Joint Managing Director explains, “Our selected venues offer the ideal environment in which to promote Lucozade to active consumers. These environments are typically home to extended consumer dwell time, inevitably leading to the message being absorbed and understood, within close proximity to the point of purchase. The combination of platforms gives the campaign multi-facets from which to create brand awareness and launch its SMS competition to win an iPod Touch.

Using an SMS call to action enables us to track direct consumer response to the advertising, and we’re confident that our media will give Lucozade the desired interaction and talkability they require.”

TLC is an Unlimited subsidiary.