Brands, campaigns, segmentation, loyalty and the discipline of getting bought.
Every marketing campaign in South Africa runs through a clear sequence of stages, each with its own decision points, checks and approvals. The process begins with the client brief, where objectives, audience,…
The Living Standards Measure (LSM) remains the most widely recognised system for segmenting South African consumers, despite institutional and methodological changes in the industry. Developed by the South…
MarketingSouth Africa’s loyalty market is booming, with projected growth of 11.2% annually and a forecast value of US$384.3 million by 2024. Yet behind the drive to capture retail customers lies a more sophisticated…
MarketingThe South African Constitution acknowledges 11 official languages, yet nearly 80% of television advertisements aired in 2004 were exclusively in English. This stark contrast sets the stage for a critical look…
Foodie, PR Practitioner and Le Creuset devotee Brian Berkman discovers what’s behind the brand’s meteoric rise.
Gen Y gets a bad reputation that they are too hedonistic and all about living in the moment, that they don’t know what they will be doing tomorrow, let alone how they will budget their finances and plan for…
Content 2025 , SA’s first comprehensive content marketing conference, has just announced their stellar line up of speakers. And as promised, they will be sharing uniquely crafted presentations that address…
If one thing is for certain, change is hard. Much like the way that humans resist change until they absolutely have to, brands do too. Brands face a difficult reality, especially as their personality and the…
The DMASA’s Assegai Integrated Marketing Awards sponsored by the South African Post Office has produced a record year in terms of entry numbers. Just hours before the cut-off time, 265 campaigns had been…
Product of the Year, the largest consumer product research on the African continent, has announced the top 48 consumer goods as voted for by South African customers.
The 2011 The Times Sowetan Retail Awards took place on last week and was a showcase of not only South Africa’s retail top brass but also a who’s who of TV and radio personalities, musicians and actors.
The 2011 The Times Sowetan Retail Awards took place on last week and was a showcase of not only South Africa’s retail top brass but also a who’s who of TV and radio personalities, musicians and actors.
On 6 August 2012, some of the variables used in the current weighting matrix in SAARF’s Television Audience Measurement Survey will change.
Markex World of Events, South Africa’s marketing, promotions, and special events trade exhibition, is dividing the exhibition in two distinct shows – the Promotional Gifts and Clothing Trade Show powered by…
Strategic brand and communication design consultancy, HKLM may be in the creative business, but they’re playing a remarkable numbers game.
The Broadcast Audience Research Council, India (BARC) has issued a global Request for Information (RFI) to seek understanding of the state-of-the art in the area of Television Audience Measurement Research in…
Globally the research industry has allowed business-driven profit and process motives to dominate the qualitative research arena. Hence, too often, it stands accused of providing research, which is not…
The South Africa marketing industry has stepped up in force to support this year’s Assegai Integrated Marketing Awards. With a powerful line-up of sponsors and an equally ferocious rush to get entries in…
A fierce desire for independence is the driving force behind today’s Township Mom. Independence defines her, she doesn’t only rely on men. In fact, a man is just a nice-to-have.
During recessions or depressions, brands become like sharks – if they are not moving forward they’re slowly dying.
The Home Tester Club, a social community review and ratings site born in South Africa and being exported internationally by the Buchanan Group, has signed up its 25th thousand member in South Africa, showing…
Media24’s Developing Market Division and Nollybooks have entered into an agreement with Shoprite, which will see the popular romance novels appear in a new twin-pack offering at selected retail outlets…
South Africa’s luxury consumers are bucking the global trend when it comes to the values driving their product and brand choices. Consequently, marketers responsible for guiding the fortunes of these brands…