The next annual AMASA workshop will again be held at the picturesque Little Switzerland resort in the Drakensburg from the 2nd to the 5th of August 2012. Themed the Nuts n Bolts of Media Planning, the workshop will delve into the latest crucial information that everyone in the media field should know and understand.
“It’s an opportunity for media planners and strategists, marketers and media owners to experience and learn from the media industry ‘greats’,” says AMASA Chairperson Lyn Jones, “then implement the gained knowledge in an all encompassing media strategy and plan.”
Lectures are held from the time that the students arrive on Thursday, through to Friday afternoon. Lectures will be given by industry stalwarts who are prominent in the media, advertising and marketing industries. After the lectures, students are given a live brief, and are required to present their media strategies and plans on Saturday morning.
“Let’s not beat around the bush, it is hard work!” says Karen Van Wyk of AMASA. “Students will probably not sleep on the Friday evening as they prepare their strategies for the Saturday morning presentation.”
Get away from the office, learn, innovate and network with like minded people.
The 2012 Media Planning Workshop costs:
R7 600 (excl. VAT) for AMASA members
R9 600 (excl. VAT) for non-members.
Price includes accommodation, meals, transport to and from the venue, all lecture notes and stationery.
For enrolment forms visit www.amasa.org.za <http://www.amasa.org.za> , download http://www.amasa.org.za/sg_userfiles/workshop2012.pdf <http://www.amasa.org.za/sg_userfiles/workshop2012.pdf> and submit to [email protected] <mailto:[email protected]>
For more information on AMASA visit www.amasa.org.za <http://www.amasa.org.za>
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