3D-thusiasm grow and grows

The film industry is afire with new 3D-thusiasm and Cinemark, has rolled-out more 3D cinemas bringing Ster Kinekor’s total to 58 screens nationally. Yet, it is not only the viewers’ experience that is transformed by the magic of 3D but this new dimension has incredible opportunity for advertisers too. A 3D cinema advert is more memorable and is certain to give advertisers an advantage over their competitors. The impact of 3D is seen both on and off the screen as foyer posters, standees and other promotional material are adopting a more 3D look, offering it ‘real-life’ attributes.