JWT Johannesburg and children walk on sunshine
For children in Nigeria, drinking Ovaltine is like walking on sunshine and they have the smiles and dance moves to prove it in the latest TVC produced by JWT Johannesburg. The actors in this TVC sing the catchy well known tune “Walking on Sunshine” from Canadian band Katrina and the Waves which got the world dancing when it was released in 1985.
“To add authenticity to this ad we asked the kids to sing the song themselves as opposed to just overdubbing the band into this ad,” says Diane Fraser, Business Unit Director at JWT Johannesburg. “It adds credibility to the product and emphasises the popularity of this brand in Nigeria, which to the target market feels ‘like walking on sunshine’.
This upbeat and vibrant TVC created by JWT Johannesburg for the Nigerian market gets the foot tapping as consumers sing along to the tune
JWT Johannesburg was awarded the Ovaltine account, part of the Twinings stable of brands, for the Nigerian market in September last year. All strategy and material for the Nigerian market is generated out of the Johannesburg office with JWT Lagos supporting on local insights, market specific material and the activation implementation.
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