Trends show move towards integration, augmentation of traditional with new media and multiple channel approaches The pinnacle of excellence in Direct Marketing is celebrated at the Direct Marketing Association of South Africa’s annual Assegai Integrated Marketing Awards presented by the South African Post Office. This prestigious event gives recognition to the cream of the direct [...]
Assegai Awards attracts record entries
The DMASA’s Assegai Integrated Marketing Awards sponsored by the South African Post Office has produced a record year in terms of entry numbers. Just hours before the cut-off time, 265 campaigns had been registered and worked on for submission. The ‘call for entries’ campaign was designed and executed by 5th Dimension, a direct marketing specialist agency. [...]
Assegai Awards 2011 opens for entries
The 2011 rendition of the DMASA’s Assegai Integrated Marketing Awards sponsored by the South African Post Office is now in full swing. Entries are open for the very best in direct and integrated marketing campaigns that were executed between May 2010 and September 2011. This year, the very best examples of powerful direct response advertising [...]
Latest Issue - March 2012
In This Issue:
- PROFILE: Herman Manson meets with Adrian Hewlett and
- NEWS FOCUS: Danette Breitenbach attended the recent TNS Digital Life conference
- BRAND STORY: Le Creuset
- THOUGHT LEADERSHIP: How Facebook became the most important place on the internet
- MEDIA DIRECTION: The crucial issue of using social media e ectively
- EMERGING MARKETS: An in-depth look at emerging markets
- NEWSPAPER REVIEW: Magdel Fourie reports back on what happening in the competitive world of newspapers
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