Go big or go home, says Ilsa Grabe, business unit head at leading media agency Carat, who says Red Bull’s space jump stunt with Felix Baumgartner has been calculated to yield over £100-million (about R1.4-billion) in return on exposure for the brand. This was calculated after only four days, while the impact of the incredible feat is [...]
Tag Archives | Kit Kat
Kit Kat give Felix Baumgartner and his team a fun break
On Saturday 13th October 2012, to give Felix Baumgartner and his team a fun break, a Kit Kat was sent into space in an unparalleled show of support. Created by JWT London, the activity ran ahead of Felix Baumgartner’s record-breaking skydive on 14th October from the edge of space. Felix had been delayed on several occasions [...]
