Bookmark Awards a huge success

he Artscape Theatre in Cape Town played host to the 2012 Bookmarks Awards. Here are all the winners:

Core Awards – Websites/Microsites/Mobisites – Brand, Commercial & Retail Websites – Large Enterprise (Turnover > R100m+) (1)

Bronze (1)

DStv Online – DStv.com


Core Awards – Websites/Microsites/Mobisites – Brand, Commercial & Retail Websites – Small/Medium Enterprise (Turnover

Silver (1)

World Wide Creative – Sharkwatch South Africa

Core Awards – Websites/Microsites/Mobisites – Publisher Sites (Mass Appeal) > R5m
Turnover (5)

Bronze (5)

Daily Maverick and iMaverick – Daily Maverick & iMaverick

24.com – Food24.com

24.com – News24.com

24.com – Sport24.co.za

MyBroadband – MyBroadband


Core Awards – Websites/Microsites/Mobisites – Specialist Publisher Sites (smaller, niche audiences with

Silver (1)

Liquorice – Whatsfordinner

Bronze (7)

Both Worlds & Clickshape – ZANEWS NETWORK

Media24 Magazines – YourParenting.co.za

New Media Publishing – Woolworths TASTE Digital

24.com – Parent24

24.com – Channel24.com

New Media Publishing – www.eatout.co.za

Burn Media/Creative Spark – Memeburn


Core Awards – Websites/Microsites/Mobisites – Government, Public Service and Civil
Society Sites (5)

Silver (2)

NATIVE – Close The Tap

Ogilvy Johannesburg – Add Hope Website

(Collaborator InJozi)

Bronze (3)

Prezence Digital – #MandelaStory

World Wide Creative – World Design Capital 2014

Creative Spark – The ANC Archives


Core Awards – Websites/Microsites/Mobisites – Microsites (5)

Silver (1)

Ogilvy Johannesburg – Add Hope Website

(Collaborator InJozi)

Bronze (4)

Hellocomputer – Toyota Etios “Smile Hub”

Hellocomputer – Toyota Yaris “You Set the Pace”

M&C Saatchi Abel – Remember Me Not

(Collaborators Motif Studios, Michael Garrett and Andy Horns)

The Jupiter Drawing Room – (Cape Town) – Hyundai Accent

(Collaborator Hellocomputer)


Core Awards – Websites/Microsites/Mobisites – Brand/Company Identity Mobile Sites (2)

Silver (1)

Trigger Isobar – Story Time

(Collaborator InJozi)

Bronze (1)

Prezence Digital – Real Time Wine


Core Awards – Websites/Microsites/Mobisites – Publisher Mobile Site (4)

Silver (1)

OnNet – Cell C Mobile Portal

Bronze (3)

24.com – m.news24.com

DStv Online (SuperSport.com) – SuperSport.com Mobi

Prezence Digital – EWN Mobi


Core Awards – Websites/Microsites/Mobisites – E-Commerce (5)

Silver (4)

SARIE Magazine (Media24) – koop.sarie.com

(Collaborator Touchlab)

Yuppiechef – www.yuppiechef.co.za

Realmdigital – Exclus1ves Stickers

Zando – www.zando.co.za

Bronze (1)

Woolworths – www.woolworths.co.za


Core Awards – Advertising and Search – Display Advertising (6)

Silver (3)

AdVine & OMG Digital – Red Bull Beat Battle

Gloo – Samsung AFCON

iLogic Agency – Nando’s Ketchup on the Headlines

Bronze (3)

Gloo – BMW Efficient Dynamics: More for less

Gloo – BMW 3 Series: Infographic

Gloo – BMW 3 Series: Greatest Competition


Core Awards – Advertising and Search – Best Media Plan (4)

Silver (1)

Acceleration Media – Sanlam Budget Speech 2012

(Collaborators: Liquorice, Notabene, Jupiter)

Bronze (3)

Carat SA – Cadbury Kraft – Stimorol

(Collaborators: iProspect, Ogilvy Cape Town)

DigiVOX – BMW

(collaborator: Gloo)

DigiVOX – Web Africa

(collaborators: Engage Brandcraft)


Core Awards – Advertising and Search – Paid Search Campaigns (3)

Silver (1)

ClickMaven – Momentum Health

Bronze (2)

Quirk Cape Town – Woolworths (Always On)

Social Code – ORMS Direct

(Collaborator ORMS)


Core Awards – Advertising and Search – Organic Search Campaigns (3)

Bronze (3)

Synergize – Prime Meridian

Synergize – Carmag

Synergize – Mr Delivery


Core Awards – Email Marketing – Email Campaign (4)

Silver (1)

140 BBDO – Scratch

(Collaborator Ninjas for Hire)

Bronze (3)

2Stroke Interactive – Chris Willemse Cycles 35th Anniversary

Ireland Davenport – Who still wants to be working in 2054?

Quirk Cape Town – Durbanville Hills Adopt a Vine


Core Awards – Email Marketing – Email Publication (3)

Silver (2)

Daily Maverick – The First Thing Newsletter

Demographica – Dollop

Bronze (1)

Yuppiechef – Yuppiechef Hot Products Email Newsletters


Core Awards – Social, Community and PR – Social Media Properties (7)

Silver (3)

Gloo – FNB Facebook Page

Liquorice – Whatsfordinner Facebook

Quirk Cape Town – Shield for Men

Bronze (4)

Quirk Cape Town – Durex

Quirk Cape Town – Hunter’s

Cerebra – Toyota social media properties

DSTV Online – SuperSport


Core Awards – Social, Community and PR – Social Media Campaigns (17)

Silver (3)

Ogilvy Cape Town – Volkswagen Street Quest

Retroviral – Nando’s Last Dictator Standing

(Collaborator Black River FC)

NATIVE – Close The Tap

Bronze (14)

Ogilvy Cape Town – YouTube Interventions

King James – Back At Ya

(Collaborators Bouffant Films, Priest, Spaced Out Sound)

Gloo – FNB S*#! People Say About Investing

Prezence Digital – #MandelaStory

Hellocomputer – Toyota Etios Tweets for Sweets

(Collaborators Thingking, Buynary, DraftFCB, Groundglass)

COW Africa – BEV: The Twitter Activated Vending Machine

(Collaborators Raak, Thingking)

iLogic Agency – Hyundai Virtual Test Drive

LM&P – Doritos Roulette

(Collaborators Mortimer Harvey)

Aqua – LikeBike

Quirk Cape Town – Col’Cacchio #PriceSlice

World Wide Creative – #ThinkThai For A Change. Think Simply Asia.

(Collaborator Bittersuite)

Ireland Davenport – Friend Request

(Collaborator Buynary)

MACHINE – Year of the Gherkin

M&C Saatchi Abel – Remember Me Not

(Collaborator Motif Studios, Michael Garrett and Andy Horns)


Core Awards – Applications and Tools – Handheld/Phone Apps (2)

Gold (1)

FNB – FNB Banking App

Bronze (1)

Prezence Digital – Ster Kinekor Smart-Phone App


Core Awards – Applications and Tools – Tablet Apps (1)

Silver (1)

Touchlab – go! Travel South Africa


Core Awards – Applications and Tools – Tablet Publication (3)

Bronze (3)

Touchlab / Media24 Newspapers – Die Burger

24.com – News24 iPad app

Daily Maverick – iMaverick


Core Awards – Games – Games (2)

Gold (1)

Ogilvy Cape Town – Volkswagen Street Quest

Bronze (1)

iLogic Agency – Hyundai Virtual Test Drive


Core Awards – Online Video and Audio – Online Video (4)

Gold (1)

Ogilvy Cape Town – YouTube Interventions

Silver (1)

Quirk Cape Town – Savanna: Dead Funny Videos

Bronze (2)

Euro RSCG South Africa – Let your body drive

(Collaborator BETC Euro Paris)

Prezence Digital – #MandelaStory


Core Awards – Integrated/Mixed Media – Integrated Digital Marketing/Campaigns (7)

Gold (2)

Ogilvy Cape Town – Volkswagen Street Quest

Trigger Isobar, Joe Public – Run Jozi

Silver (2)

Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum

NATIVE – Close The Tap

Bronze (3)

Hellocomputer – Toyota Etios “Smile Hub”

(Collaborators Thingking, DraftFCB, Buynary, Groundglass)

MACHINE – Marmite

Hellocomputer – Toyota Yaris “You Set the Pace”


Core Awards – Integrated / Mixed Media – Multi-platform Publisher (7)

Silver (1)

DStv Online – Big Brother Africa

Bronze (6)

Both Worlds – ZANews Network

Daily Maverick – First Thing Newsletter, Daily Maverick & iMaverick

DStv Online – DStv

DStv Online – SuperSport.com

New Media Publishing – Woolworths TASTE Digital

24.com – News24


Core Awards – Integrated / Mixed Media – Multi-Channel Retailer (1)

Bronze (1)

Hellocomputer, DraftFCB, BNRY, Thingking, Groundglass – Toyota Etios “Here to make you Smile”


Craft Awards – Editorial (Media – News, Magazines, Radio, and TV Stations / Networks) (8)

Silver (3)

Primedia Broadcasting – Eyewitness News

BOTH WORLDS – ZANEWS NETWORK

Daily Maverick – First Thing Newsletter, Daily Maverick & iMaverick

Bronze (5)

New Media Publishing – Woolworths TASTE Digital

Crush! – www.crushmag-online.com Crush issue 16-21

Media24 – SARIE.com

Cerebra – G-Connect In-Flight Wi-Fi Editorial

Avusa Media LIVE – Sowetan LIVE


Craft Awards – Interface, Interaction, Navigation, UX (5)

Silver (1)

Ogilvy Cape Town – Volkswagen Street Quest

Bronze (5)

iLogic Agency – Hyundai Virtual Test Drive

BNRY Digital – Cadbury Dairy Milk Reseal Campaign

Gloo – FNB: DotFNB

NATIVE – Close The Tap


Craft Awards – Graphic Design, Illustration, Animation (8)

Silver (4)

Joe Public and Gloo – Clover viral

Hellocomputer – Continental Power Of Stop

Joe Public and Gloo – Clover microsite

Ogilvy Cape Town – Volkswagen Street Quest

Bronze (4)

Hellocomputer – Hunters Dry ‘ Urban Oasis’ Tour

(Collaborator 140 BBDO)

Hellocomputer – Adidas NEO Weather Widget

(Collaborator Sid Lee)

Ogilvy Cape Town – Golf Cabriolet – “Scroll up”

BNRY Digital – Cadbury Dairy Milk Reseal Campaign

(Collaborator Wicked Pixel)


Craft Awards – Tech. Innovation (2)

Silver (2)

Ogilvy Cape Town – Volkswagen Street Quest

iLogic Agency – Hyundai Virtual Test Drive


Individual and Team Awards – The Digital Maverick (1)

Winner: Branko Brkic

Special Mention: Richard Oakley


Individual and Team Awards – Best Editorial Team (1)

Both Worlds – ZANEWS NETWORK


Individual and Team Awards – Best Digital Advertising Sales Team (1)

Demographica Sales Team


Individual and Team Awards – Best Digital Editorial Individual (1)

Daily Maverick and iMaverick – Branko Brkic


Individual and Team Awards – Best Media Planner (1)

NATIVE – Jarred Mailer


Individual and Team Awards – Best Social Media Marketer (1)

Cerebra – John Beale


Individual and Team Awards – Best Paid Search Marketer (1)

Acceleration Media – Michael Walker


Individual and Team Awards – Best Organic Search Marketer (1)

Synergize – Robin Fishley


Individual and Team Awards – Best Account/Client Service Manager (1)

NATIVE – Leanne Godden


Individual and Team Awards – Best Student (1)

Dave Colley & Martin Magner – Red & Yellow School


Individual and Team Awards – Best Youngster (1)

Daily Maverick – Sipho Hlongwane


Special Honours – Greatest Company Contribution to Digital

1st:    Quirk

2nd:   DigiVox

3rd:    Everlytic


Special Honours – Best Agency

1st:    Gloo

2nd:   Quirk

3rd:    Liquorice


Special Honours – Best Publishing House

1st:    Daily Maverick and iMaverick

2nd:   BDFM Publishers

3rd:    Avusa Media Live


Special Honours – Best Individual Contribution to SA DM&M

Winner: Nikki Cockcroft

Special Mentions: Rob Stokes &