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Distell’s 4th Street Natural Sweet Rosé produced a two litre boxed wine with a fashionable twist – a handbag-style, easy-to-carry pack for their below-the-line advertising campaign which runs until the end of July . Created by Distell, the new handbag-style wine box creative concept targets early adopters in the wine market for 4th Street’s Sweet… read more
To strengthen the growing presence of its wine brands in the UK, Distell has acquired a significant stake in BrandPhoenix Ltd, the UK-based wine distributor. BrandPhoenix is the owner of FirstCape, the top-selling South African wine brand that currently holds third position in the UK retail market. The deal will allow Distell to work in… read more
