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4th Street captures wine consumers attention

Distell’s 4th Street Natural Sweet Rosé produced a two litre boxed wine with a fashionable twist – a handbag-style, easy-to-carry pack for their below-the-line advertising campaign which runs until the end of July . Created by Distell, the new handbag-style wine box creative concept targets early adopters in the wine market for 4th Street’s Sweet… read more

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Distell buys stake in UK company

To strengthen the growing presence of its wine brands in the UK, Distell has acquired a significant stake in BrandPhoenix Ltd, the UK-based wine distributor. BrandPhoenix is the owner of FirstCape, the top-selling South African wine brand that currently holds third position in the UK retail market. The deal will allow Distell to work in… read more

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