Updated: 16th February 2012
Assegai Awards 2011
Direct & Integrated Marketing Awards: Agencies ranked by AdReview points
| Agency |
Inkosi
15 |
G
8 |
S
3 |
B
1 |
Points | |
| 1 | Lesoba Difference | 3 | 5 | 2 | 41 | |
| 2 | Ogilvy | 4 | 1 | 2 | 37 | |
| 4 | Action Ambro’s | 2 | 3 | 3 | 28 | |
| 5 | Boomtown | 1 | 2 | 31 | ||
| 3 | Gloo | 3 | 2 | 3 | 33 | |
| 6 | M&C Saatchi | 1 | 3 | 17 | ||
| 7 | Prima Integrated Marketing | 1 | 2 | 10 | ||
| 9 | TBWA Durban | 1 | 1 | 9 | ||
| 9 | Dashboard | 1 | 1 | 9 | ||
| 11 | Trigger | 1 | 8 | |||
| 12 | 5th Dimension | 2 | 6 | |||
| 12 | CKNet Internet Services | 2 | 6 | |||
| 12 | HomeChoice | 1 | 3 | 6 | ||
| 12 | Mortimer Harvey | 2 | 6 | |||
| 12 | Native | 2 | 6 | |||
| 12 | WinDirect | 2 | 6 | |||
| 18 | Demographica | 1 | 3 | |||
| 18 | Draftfcb | 1 | 3 | |||
| 18 | Euro RSCG | 1 | 3 | |||
| 18 | iKineo | 1 | 3 | |||
| 18 | Leo Burnett | 1 | 3 | |||
| 18 | Liquorice | 1 | 3 | |||
| 18 | LM&P | 1 | 3 | |||
| 25 | Humankind Advertising | 2 | 2 |
Notes:
-The AdReview points scale for Assegais has been adjusted as the DMA have downgraded their awards by handing out excessive numbers and by introducing another tier, the Leader award. We have allocated no points to it as it is virtually equivalent to a shortlist.
-Single bronze winners (not on table): Aon, Carat, Jinja
-The Inkosi Award is the overall best-of-show award.
Digital Demons
Bookmark Awards 2011
| Agency |
G 14 |
S 8 |
B 4 |
Special 10 |
Best in Show (20) |
Total points |
|
| 1 | Hello Computer |
4 |
9 |
2 |
88 |
||
| 2 | Quirk |
1 |
1 |
1 |
3 |
1 |
76 |
| 3 | Ogilvy Interactive CT |
3 |
2 |
3 |
70 |
||
| 4 | 24.com |
4 |
3 |
1 |
54 |
||
| 5 | DStv Online |
3 |
2 |
32 |
|||
| 6 | Gloo |
1 |
1 |
2 |
30 |
||
| 7 | Daily Maverick |
2 |
1 |
26 |
|||
| 8 | Native |
1 |
2 |
1 |
26 |
||
| 8 | Mnemonic |
3 |
24 |
||||
| 9 | Social Code |
1 |
1 |
22 |
|||
| 10 | Cerebra Comms |
2 |
1 |
20 |
|||
| 10 | Prezence |
1 |
3 |
20 |
|||
| 12 | 140 BBDO |
2 |
16 |
||||
| 12 | Society |
2 |
16 |
||||
| 14 | Synergize Online |
1 |
14 |
||||
| 14 | Digivox |
1 |
14 |
Other winners: 2 bronzes: Media24, Avusa;
One bronze: 24.com, AdViral/OMG Digital, Acceleration, Worldwide Creative, Popmedia Innovationsw, Prefix, Troika, Clarity, Touchlab, FoxP2,Bothworlds, M&G, Studio 83, Isobar, Mesh.
Single silver: Bandwodxth Blog, Home Choice, Mnemonics, KingJames, iLogic, M&C Saatchi Abel, Tribal DDB.
New Media: silver, bronze
Thorny questions
Pendoring Afrikaans advertising awards 2011
| Agency |
Prestige
36 |
Gold
17 |
Silver
6 |
Total points | |
| 1 | Draftfcb Cape | 1 | 2 | 2 | 82 |
| 2 | Draftfcb Jhb | 2 | 3 | 52 | |
| 3 | Ogilvy Jhb | 1 | 3 | 35 | |
| 4 | Joe Public | 2 | 34 | ||
| 5 | TBWA Hunt Lascaris | 1 | 2 | 29 | |
| 6 | DDB South Africa | 1 | 1 | 23 | |
| 6 | Etiket | 1 | 1 | 23 | |
| 6 | Lowe Bull CT | 1 | 1 | 23 | |
| 6 | MetropolitanRepublic | 1 | 1 | 23 | |
| 10 | Net#work BBDO | 1 | 17 | ||
| 11 | Baie Lingual Blink Stefanus | 2 | 12 |
