Globally the research industry has allowed business-driven profit and process motives to dominate the qualitative research arena. Hence, too often, it stands accused of providing research, which is not ‘insightful’ enough. Moreover, too much research is done, often wasted. Likewise, there is too much duplication, too little thought, too much emphasis on agency growth/volume and [...]
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WHAT’S KEEPING CMO’s AWAKE AT NIGHT
The biggest challenge for chief marketing officers today is striking the balance between actively socialising their brands and planning (and budgeting) for this effort over a longer time period. The stark reality remains that embracing social media is not optional and that integrating it into the marketing and communications functions implies a deep transformation not [...]
Checking the pulse of the global economy
Countries across the world have undergone a rollercoaster ride due to the global financial crisis, but there are signs that a slow but sure recovery of global economies took place during 2010. According to a survey conducted by Ipsos Markinor, South Africa, the global aggregate assessment rose by 3 points. Citizens in 24 countries assessed [...]
61% of formal Gauteng households have cars
According to ROOTS 2010, the Newspaper Advertising Bureau (NAB) and Caxton/CTP’s urban retail and readership survey, 61% of formal households in Gauteng have one or more cars in the household. Centurion in Pretoria ranks as the top suburb in Gauteng in terms of vehicles per household – almost 96% of the area have one or [...]
Latest Issue - January 2012
In This Issue:
- JWT 2012 Worldmade things to look out for...
- Retail Marketing
- Afrikaans Media
- Our Annual Salary Survey
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