Leading shopping centre marketing consultancy Primedia Lifestyle has once again received top honours for its retail marketing strategies at the SACSC (South African Council of Shopping Centres) Footprint Awards. This year the teams claimed 15 of the 36 awards across the, KwaZulu Natal, Gauteng and Western Cape regions. This year Primedia Lifestyle’s marketing teams, media [...]
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Tyre brand campaign launched in gym
Unlimited’s targeted lifestyle communication division, TLC, has brought the tyre brand Michelin into Planet Fitness gyms across the country. Brett Tucker, TLC’s Joint MD explains, “One never sees the advertising of car tyres in a gym, so this latest media strategy successfully embraces the element of surprise through media channels that reach very specific target [...]
Med Lemon winter campaign is an attention grabber
Warmth, strength and cold-busting are three words that have become synonymous with Med Lemon hot cold remedy. ComutaNet was challenged to heat the GSK brand’s annual winter campaign. ComutaNet employed the latest outdoor reflective technology to create distinctive Med Lemon BrandMarks; ensuring this winter warming brand shone into the hearts and minds of their target market. The [...]
DStv Compact inject branding into commuter media
As part of a national outdoor blitz in the commuter space, DStv Compact has recently appointed ComutaNet to brand a sizeable fleet of busses and Quantums with mega wraps. DStv Compact will enjoy coverage across several regions over the next 8 months. Taxi wraps and bus exteriors are proven to have high impact, frequency and reach as millions [...]
Continental Outdoor ranked 8th best SME in Tanzania
Continental Outdoor Media has been ranked 8th out of a hundred SME’s in Tanzania in a survey conducted by Synovate in East Africa. The survey was conducted to determine whether the dream of East Africa becoming one market and a formidable economy is being realised. The survey, the brainchild of KPMG and The Citizen (in Tanzania), [...]
SABC 2 talk show Mo’Nique gets a “lift”
Where better to reach upper LSM women than in shopping malls? To promote and create awareness of the popular American talk show , The MediaShop, the media agency of choice for SABC, has selected a national one-month lift door and interior billboard campaign in partnership with mall advertising specialist Primall Media. Primall’s Media’s Lee Curtis [...]
Latest Issue - Nov/Dec 2011
In This Issue:
- DStv Media Sales: going beyond TV
- Ambient – the point of experience
- CSI – business cents
- 2011 YEAR IN REVIEW
- CSI/Sustainability
- Direct Marketing
- Motoring Media
- Sports Media
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