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DStv Compact inject branding into commuter media
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
As part of a national outdoor blitz in the commuter space, DStv Compact has recently appointed ComutaNet to brand a sizeable fleet of busses and Quantums with mega wraps. DStv Compact will enjoy coverage across several regions over the next 8 months. Taxi wraps and bus exteriors are proven to have high impact, frequency and reach as millions of South Africans (17.5million and 7.1million respectively) across the LSM ranges confirm that they have noticed these types of external transit advertising daily.
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