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Provantage launches Mobilites
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
Provantage Out of Home Media have launched Mobilites™ – a fleet of new, internally illuminated mobile billboards. Mobilites™ travel constantly and cover areas where out of home advertising is limited and where traditional billboard stock is not available.
Provantage’s Mobilites™ operate 6 days a week, Monday to Saturday, from 6h00 to 22h00. Each vehicle travels up to 200km per day. Provantage also offers a database of preloaded high traffic routes and parking areas throughout Cape Town, Durban and Johannesburg in line with bylaw parameters. Moreover, to suit client needs and objectives, routes and locations can be custom-made.
“Client needs are constantly evolving and we pride ourselves in always offering solutions that are fresh, exciting and innovative in the out of home landscape. We are proud to offer Mobilites™ as part of our ever-growing portfolio,” says Jacques du Preez, MD of Provantage Out of home Media.
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