FLTR: Debbie Frantzeskou; Tiff Willemse; Paul Wilkins.
Mobile television network MASSIV TV, in partnership with media veteran Paul Wilkins, has launched Africa Media Sales (AMS), a new media sales subsidiary within the MASSIV Group. AMS specialises in radio and outdoor media sales and plans to expand into television. AMS has to date signed Mpumalanga station MPower FM and Radio Today as part of their radio portfolio. The company’s first outdoor contract has been secured with Elevated Outdoor whereby AMS will be responsible for the media sales of all its Pretoria and Cape Town outdoor sites.
“There are a host of new radio stations coming on-stream that might welcome a smaller player that may perhaps be better suited to their needs and ultimately their pocket. With this in mind, AMS is determined to offer a tailor-made media sales solution for every station – from the smallest community station to the larger national stations,” says CEO, Tiff Willemse.
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