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Boomtown meets challenge head-on
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
Boschberg Country Estate was branded by Boomtown Strategic Brand Agency. The Estate is situated in Somerset East at the foot of the Boschberg Mountain and has been branded ‘The Mountain of dreams’, making it a perfect life-style resort. The challenge was to create a compelling brand for Boschberg that stood out from other eco/country estates while promoting the quaint and serene town of Somerset East to buyers, tourists and investors.
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