REDD’s apple cider has launched a 300ml can to differentiate the popular cider so that it stands out on the shelf in this competitive category. The aim too is to also focus on growing REDD’s to attract both male and female consumers. The new packaging is premium, bolder and visually appealing, REDD’s is now available in [...]
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Cannes Lions registration opens 10 January
Registration for Cannes Lions open 10 January 2013. Each year around 10 000 members of the global creative industries meet at Cannes to be inspired and educated. This year’s Festival takes place 16 – 22 June 2013 in Cannes, France. Those wishing to attend the Festival can choose from a variety of registration packages [...]
Espresso develops new restaurant
Woodstock-based advertising agency, Espresso was briefed to conceptualise a first for Nederburg; its very own restaurant, just in time to welcome in summer. The Red Table, a bistro-style restaurant opened in November 2012. The brief was to come up with a concept that would create an experiential and engaging platform to bring consumers to the [...]
Mercedes-Benz in the digital driving seat
Underground art, emerging filmmakers and even kasi coffee are not the traditional offering from a motor manufacturer. But that’s what you can expect from Mercedes-Benz South Africa’s new online lifestyle content portal, mblife (mblife.co.za)Mercedes-Benz and its content partner, New Media, have taken the bold step of placing the brand at the centre of contemporary [...]
ACA elects 2013 Board of Directors
A bigger and better ACA under the leadership of the 2013 Board of Directors The Association for Communication and Advertising (ACA) held its 65th Annual General Meeting this week at the Emoyeni Conference Centre – a heritage site in Parktown. At the AGM, the 2013 Board of Directors was elected, they are: Mike Abel [...]
All the Eurobest winners
The winners of the 25th Eurobest Awards have been revealed at the much anticipated Awards Ceremony which took place in one of Lisbon’s most historic venues, the Patio de Gale. A total of 389 Eurobest awards were selected – 64 Gold, 116 Silver and 196 Bronze. The 13 Grand Prix winners for 2012 have been [...]
Publicitas appoints new exe director for Asia Pacific
Publicitas has appointed Rupert Harrow as Executive Director in charge of sales and business development for Asia Pacific. Rupert will be based in Hong Kong and report into Marzban Patel, CEO Publicitas India & Asia. Rupert’s experience includes 10 years as head of sales for The Economist and 3 years as business head Getty Images. [...]
Boomtown celebrates 3 awards, across 3 continents in 10 days
After Boomtown’s success of winning a 2012 CLIO Award in New York earlier this month, as well as an Assegai, it was announced that they are adding an Epica Award to their existing trophy cabinet for the Always On Direct Marketing campaign implemented for global power generation service provider, Aggreko. The Epica awards were created [...]
Ogilvy Joburg takes Pendorings highest accolade
PENDORING PRESTIGE AWARD THE ‘CHERRY ON TOP’ Of all the awards that Ogilvy Johannesburg took this year, locally and abroad, for its innovative integrated digital campaign MK is, Pendoring’s highest accolade, the Prestige Award, is ‘extra special’, not only because it broke the drought in Pendoring’s digital categories, but because it was the first digital [...]
Shocked to the core
Gordon Patterson, Chairman of VivaKi SA and Group MD of The (SMG) is ‘Pleasantly shocked to the Core!’ At a time when most shocks are unpleasant I was speechless with excitement when I read the Times Media Group announcement that their rate setting for 2013 would be based on the Advertising Media Forum (AMF) definition [...]
