Advertising
Young Lions winners announced
This year’s winners of the Cinemark Young Lions Competition have been revealed in an exciting and much anticipated announcement following an intense competition that put young industry talent to the test.…
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Agencies, creative work, out-of-home, awards and how the trade is paid.
Advertising
VWV and MINI on secret assignment
It’s not every day that a car brand launches a new addition to its fleet, which is why the introduction of MINI’s latest model to South African audiences, the Coupé, called for a stylish celebration. VWV was…
Advertising
Loeries pays homage to next generation
Last year Adams & Adams, in a first for any law firm in South Africa, became an associate sponsor of, and official attorneys of The Loeries Awards. As a trendsetting firm, it has also this year become…
Advertising
TBWA makes billboard entirely of shoes
Many great campaigns begin with a simple idea, or rather a question. In the case of insect killer Doom’s new campaign, the question is “What is the actual power of Doom?”
Advertising
46664 apparel campaign a work of art
46664 Apparel’s launch into South African retail is has been accompanied by a fascinating print campaign that’s not only full of historical references but is groundbreaking in its visual appeal.
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Garage business launches new TV campaign
Imana Foods, a South African company that first started producing soya mince from a home garage in Kloof, KwaZulu-Natal, has launched a new television campaign to refresh its appeal and communicate its…
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Primedia Lifestyle receives top honours
Leading shopping centre marketing consultancy Primedia Lifestyle has once again received top honours for its retail marketing strategies at the SACSC (South African Council of Shopping Centres) Footprint…
Advertising
Kellogg’s All Bran TV campaign features real brand advocates
When you want to hear the truth, get it straight from your target market’s mouth! That’s the premise of Kellogg’s All-Bran’s new television campaign, featuring real brand advocates.
Advertising
Mercedes-Benz in the digital driving seat
“We envision mblife as an ‘always on’ portal to a unique way of life that encompasses not only luxury, style and sophistication, but also a trendy, casual, contemporary influence — one that they will associate…
Advertising
Draftfcb creates two new characters for Vodacom
The duo – Marcus and Mack – feature in the 60 second television commercial to launch Vodacom’s communication platform for summer, ‘Connect to the Summer of More.
Advertising
Status Deodorant taps aspirations of young SA men
Status deodorant, one of South Africa’s most recognised men’s fragrance brands, intends to tap into the hearts and minds of young men to redefine the “Man of Status”. This is articulated in the brand’s latest…
Advertising
Ogilvy’s 1984 launches new campaign for music channel MK
Ogilvy Johannesburg’s content division, 1984, has launched a ground-breaking new campaign for M-net music channel MK, which takes a brutally honest look at
Advertising
SA cinema zombie campaign goes viral
Ad agency Ireland / Davenport, who is responsible for creating awareness for Fox International’s “The Walking Dead” television series, currently flighting on FX on TopTV, has created waves of excitement…
Advertising
Brandyourcar shaves the way forward
Energizer Schick has signed up with the Unlimited subsidiary for its first ever moving media campaign. The partnership takes the new Schick Hydro Razor for men to the streets of South Africa on privately owned…
Advertising
Big news from Provantage Out of Home Media
Johannesburg based Investment Company Zico (Zungu Investment Company) has acquired a significant shareholding in Provantage. The transaction will not only significantly boost Provantage’s empowerment…
Advertising
LUMA ad causes a huge buzz
LUMA, a South African digital content creation studio, has local and international competitors open-eyed. Their 50-second digitally animated high-definition television commercial created for DSTV Africa…
Advertising
Intern wins gold at the Loeries
Six months ago, 140 BBDO creative intern Mawande (Manez) Sobetwa didn’t really know what a copywriter was. This weekend, he won gold at the Loerie Awards along with Lubalalo Mtati and JP Le Riche on the…
Advertising
The Daily Sun wins ABF President’s Cup
The annual ABF Vital Support Fund President’s Cup golf day was held at Houghton Golf Club on 29 June, with the team from The Daily Sun taking top honours.
Advertising
Outdoor billboard condenses moisture to create drinking water
The University of Engineering and Technology of Peru (UTEC) required an ingenious idea to announce the opening of registration for the first semester. The creative team of advertising agency , led by Humberto…
Advertising
Help #CloseTheTap
Somewhere in Cape Town, South Africa, a tap is running – and we need you to help us close it!
Advertising
Emirates billboard reaches new heights with MediaVest
Imagine a billboard that grows without production costs? Imagine that it generates R700 000 of PR exposure on various platforms, 25-million blog visits, 106 811 Tweets and 469 373 Facebook likes. In reality,…
Advertising
Advertising doyen Hennie Klerck receives AAA School Legacy Award
South African advertising industry veteran Hennie Klerck has been presented with the AAA School of at its recent graduation ceremony. Hennie’s influence has significantly contributed to shaping the foundation…
Advertising
TVC For the new Toyota Innova Puts Dad In Mom’s Taxi
A well-meaning dad, brood of boisterous boys, surly teenager and
Advertising
MASA urges renewed industry memberships
The continued success of AMASA (The Advertising Media Association of South Africa) hinges on the existence of a strong and motivated membership. AMASA is calling on all members to renew their annual membership…