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Advertising page 4

Agencies, creative work, out-of-home, awards and how the trade is paid.

Knock-out beer TVC screens this weekend
Advertising

Knock-out beer TVC screens this weekend

Amstel Lager will be launching a new brand campaign with a 60-second television and cinema commercial on Sunday, July 22, on all major TV stations across the country. The advert tells the story of boxer,…

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Chateau Libertas has a new look
Advertising

Chateau Libertas has a new look

Chateau Libertas, one of South Africa’s well established red wine blends, has been given a new look as it gears up for its 80th birthday next year. The bright yellow rectangular label has made way for a…

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e.tv increases outdoor awareness campaign
Advertising

e.tv increases outdoor awareness campaign

e.tv has embarked on a campaign to maintain buoyancy among the commuter market on their product offering. The television channel recognised that outdoor advertising in the commuter environment presented an…

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Adam&Adams 2012 Creatives Award Winners
Advertising

Adam&Adams 2012 Creatives Award Winners

“Enquiring minds make for exquisitely crafted creative works. The portfolios of this year’s Adams & Adams Young Creative Winners shows curiosity manifest itself in uniquely conceptualised work on a par with…

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Nando’s secret revealed
Advertising

Nando’s secret revealed

Nando’s devotees all across South Africa have discovered exactly where the delicious Peri-Peri taste of their favourite flame-grilled chicken really comes from. The answer was released in final episode of The…

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Virgin Mobile runs new TV ads
Advertising

Virgin Mobile runs new TV ads

Mobile operator Virgin Mobile South Africa is running a series of four humorous television commercials to promote its prepaid airtime offering. The colourful ads mark the first time in three years that Virgin…

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Vega dominates at Loeries and Pendorings
Advertising

Vega dominates at Loeries and Pendorings

The Vega School of Brand Leadership’s (Vega) reputation as a leader in brand innovation has again been cemented having recently won one Gold, three Silver, and three Bronze awards, and claiming three out of…

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Loeries victory for McCann Joburg
Advertising

Loeries victory for McCann Joburg

Advertising agency McCann Joburg is back on the creative awards map with two Golds, a Silver and a Bronze in the 33 rd Annual Loerie Awards for their 8.ta campaign.

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Why should advertisers audit their media?
Advertising

Why should advertisers audit their media?

“The advertising media spend of any advertiser is typically the company’s second or third highest outgoing cost and it is for this reason that most companies wish to assess this spend regularly, to ensure…

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Twinsaver heads outdoors
Advertising

Twinsaver heads outdoors

After the launch of Twinsaver Stylepack facial tissues in August, the Stylepack unique shape will now be heading outdoors. The billboard erected in the Twinsaver Stylepack tower design is creating a fun…

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First Yellow Pencil for SA agency
Advertising

First Yellow Pencil for SA agency

Ireland Davenport has been nominated for a Yellow Pencil in the D&AD’s 2012 Direct Response/Digital category for its Free Zimbabwe Friend Request campaign. This is a first for a South African agency.

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Momentum launches new ad
Advertising

Momentum launches new ad

Momentum has launched a new television commercial that alludes to the wide choice of products and services it offers while demonstrating the Momentum broker’s passion and understanding of that choice.

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Net#work BBDO wins Grand Prix at Loerie Awards
Advertising

Net#work BBDO wins Grand Prix at Loerie Awards

Net#work BBDO celebrates another successful year in radio advertising with a coveted Grand Prix Loeries for their ‘Mercedes-Benz – ‘Attention Assist’ campaign at the culmination of the 34th annual Loerie…

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Neo Mashingo appointed ECD at Draftfcb
Advertising

Neo Mashingo appointed ECD at Draftfcb

After only 10 years in the industry, Neo Mashigo has been named as Draftfcb Johannesburg’s newest Executive Creative Director. The talented 34-year old, who grew up in Pimville Soweto, will take direct…

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