After the launch of Twinsaver Stylepack facial tissues in August, the Stylepack unique shape will now be heading outdoors. The billboard erected in the Twinsaver Stylepack tower design is creating a fun driving situation for the designated audience. The billboard was unveiled in October off the M1 highway, and will be up until the end of December 2011, The Billboard execution will be supported by a promotion at multiple intersections across Gauteng through Ground Patrol during the 2nd week of Oct. The intersections confirmed for Ground Patrol include: Corlett & Atholl Oaklands; Grayston & Katherine Drive; Grayston & Rivonia; Katherine & Rivonia and Bowling Ave & South/Katherine.
The Stylepack has been designed with a special hygiene seal that preserves its hygienic attributes so consumers get the fresh feel of what the product offers. Each pack contains 80 sheets of soft double ply tissues.
When conceptualising the Stylepack billboard alongside the product innovation, Claire Bowen, Senior Brand manager for Twinsaver facial tissues says “We were looking for a fun and ‘out of the box’ addition to the Stylepack campaign and were very impressed with how effective the Tower billboard could be. It’s going to be exposed to thousands of Gauteng motorists every day and is bound to raise top of mind awareness in the traffic
, which is key as we really want to bring this new innovative Twinsaver pack to South Africa’s attention.”
Other forms of marketing that the brand has used in the Stylepack campaign include 2 x 10” TV executions, print advertising in high end ladies monthly magazines and the use of ‘Brand Your Car’ from Primedia. Twinsaver is a leading manufacturer of facial tissues that comes in many different sizes and configurations to suit every need.
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