The leading voice in the media, marketing and entertainment industry.
During recessions or depressions, brands become like sharks – if they are not moving forward they’re slowly dying. The upshot for brand managers is that, in tough times, with reduced budgets, it can feel like they’re responsible for a shiver of ailing brand sharks, not a vibrant brand portfolio. This is the bad news from… read more
Brands & Branding in South Africa, for 18 years the country’s de facto brand ‘bible’, is relaunching in October this year with a number of visual and content enhancements. Addressing the evolution of Brands & Branding, Publisher Ken Preston says that after many incremental improvements it is now being revamped for a new era in… read more
