Everything filed under "News" in the AdVantage archive. Current reporting lives in News.
Which brand would not want to captivate a market that holds over 40% of spending power in South Africa? One Digital Media’s recent study shows that their Tavern TV network manages to do just that, and it does…
In response to appeals from delegates, Getaway has decided to postpone its Travel & Tourism Conference till the end of August. The new dates, 31 August and 1 September, dovetail with the Getaway Show and will…
TopTV confirmed today (20 June) that it has agreed to flight the Nando’s “Diversity” television advertisement, which the other major South African television stations and pay-TV platforms refused to screen.…
The heat cover story of Friday 14 September 2012 features an immense reveal for its readers! Amor Vittone breaks the silence to address all the wild allegations, ridiculous accusations, and threatening SMS’s…
’s Nicorette, a stop smoking aid, is based in Retreat in the Western Cape. It recently contracted PocketMedia Solutions to produce an informative Z-CARD that congratulates consumers on their decision to stop…
Ogilvy Johannesburg’s Michelle McKenna, Taryn Scher and Philippa Heal emerged as the Middle East and Africa brand category winners of the , a creative storytelling contest.
Comments ACA CEO Odette van der Haar, “Undoubtedly, 2012 will bring with it new challenges and objectives for the ACA; however, under the leadership of the new board, I am sure that the momentum from 2011 will…
Whether you know it or not, the origination and purpose of Hip Hop music was to inspire, motivate and educate. It is essentially about the life we live, the transfer of information and to stand up for our own…
The Barcelona Declaration – a document agreed to by global players in the media analysis field, including AMEC, the IPR and the PRSA – issued seven guiding principles that communication professionals should…
Following the success of previous campaigns . Set to run in over 100 sites nationwide, the Billads Orbit campaign will focus on upmarket restaurant consumers and engage them by giving them the opportunity to…
Dreams are actually coming true for SunReaders! Thanks to Daily Sun, key sponsors and RedInk Multimedia, 33 lucky readers who entered the SunWishes campaign will have their wish granted and featured in the…
During February, Whisky Magazine will be launched in South Africa. It is a completely locally owned, edited and distributed magazine for both whisky novice and connoisseur. “Our plan is to shamelessly exploit…
Gauteng-based Marketing Communications and Sponsorship agency Oxigen Communications, officially launched in Johannesburg on Tuesday 10th January 2012.
JWT Johannesburg and children walk on sunshine For children in Nigeria, drinking Ovaltine is like walking on sunshine and they have the smiles and dance moves to prove it in the latest TVC produced by JWT…
To mark the beginning of the end of 2011, the Starcom MediaVest Group (SMG) hosted a colourful year end function which paid special tribute to its staff, media owner partners and suppliers who have gone the…
Technology investment company World of Avatar has bought a 50% stake in South Africa’s only free two-way SMS service, FSMS. The success of FSMS which launched in June 2010 and already receives two million page…
Looking back to forge ahead – countdown to the top trends 12 (plus 1) trends for 2012
Brand Union Cape Town was awarded a bronze Apex for La Capra in the launch category, and was an integral part of the Ogilvy South Africa team that won Silver for Castle at Thursday’s awards ceremony. This is…
To create awareness around its latest value add to consumers, Nestlé and its creative agency JWT Johannesburg have executed a national in-store advertising campaign for ice cream brand, Country Fresh. The…
Buying trends is a waste of money if you don’t know how to use them, says Dennis Wong, Project Director at brand development and marketing insight consultancy, atAdded Value Australia.
Manufacturers of the Patrick Holford Supplement Range, More to Life Health, have this month launched a South African version of his website to fulfill the growing demand for purchasing of his South African…
At the 63rd Annual General Meeting of the Association for Communication and Advertising (ACA) Wayne Naidoo (CEO of Lowe Bull) was unanimously voted in as the 2011 Chairperson of the Board of Directors of the…