Orbit chews on Billads

Following the success of previous campaigns . Set to run in over 100 sites nationwide, the Billads Orbit campaign will focus on upmarket restaurant consumers and engage them by giving them the opportunity to taste the product.

“The campaign elements include advertising on the inside covers of the Billad’s Bill Folders and the handing out of Orbit gum samples in the medium, thus allowing consumers to see the Orbit creative and then immediately taste the gum,” says Craig Segal, the Managing Director of Nine Mile Media.

“Billads enables Orbit to get its message across to consumers that they should chew the gum after every drink and meal. The medium is in perfect synergy with our global campaign, ‘Eat.Drink.Chew.’, which we commenced rolling out in South Africa in April,” says Ashleigh Tomlin, Orbit Brand Manager, Wrigley South Africa.

“Based on past Billads campaigns, we know that the medium packs a punch way above its weight category. This is evident from a brand awareness and a sampling perspective,” she adds.

Consumers are in for a real treat. “We are giving away more samples in this campaign than in any other Billads campaign to date,” says Segal. 
“We are delighted to again join forces with one of our long-standing clients, to ensure that their brand is put directly into consumers’ hands,” he adds.