Like Luci, a new SA start-up, is proud to announce the launch of its online communications management platform, designed to:

·         streamline journalist’s feature and story requests for industry and brand experts, PR and communication practitioners seeking publicity opportunities,

·         the chance for industry players to build and optimise their professional profile and newsroom in a non-invasive way as well as,

·         engage with best prospects.

 

Bernadine Dawson, co-founder of Like Luci says, “Like Luci came about following my own and that of the person on the other side of the phone’s frustration and time spent trying not only sourcing feature briefs, commonly understood as publicity leads, but tracking deadline dates which can change several times between a feature’s announcement and its eventual publication. Like Luci assists with the move of features toward a digital age, by providing the function to inform users of PR, editorial and sales deadlines and updates with the click of a button – ultimately helping to connect users with the right people within the right time frame.”

 

Through the Like Luci platform, representatives of the media can post upcoming features, publicity leads and requests for expert comment on the site for free. On the other hand, industry experts, Public Relations (PR) and communication practitioners who register with the site can easily track relevant publicity leads, enabling users to manage deadlines from one central point and the opportunity to increase their exposure across all mediums – online, print, radio and television.

 

The online platform is embedded with privacy functions – so although approved industry experts, Public Relations and communication practitioners can see and track all publicity leads, media representatives cannot see one another’s submissions.

 

“The Like Luci online platform encourages industry players to support and champion a strong and robust media industry by working together in a way that’s credible and gives consideration to the long-term interests of the media, the community – and the client,” continues Dawson. “Today these interests vary from the continuous increase in the mobility of staff members, employees needing to be always available and in the know.”

 

Like Luci addresses each of these demands and will enable more efficient collaboration to not only make more timely decisions, but to save costs all while improving productivity. It’s the value of two-way communication that helps build mutually beneficial relationships.

 

It is in line with this, that Like Luci would like to invite all media representatives to view and subscribe at http://www.likeluci.com/my-account/want-to-subscribe.html - in an aim to make the feature process quick, easy and efficient.

 

“We will continue to seek partnerships with members of the media, work closely with brands and agencies in the South African and African marketplace and ensure that we offer a more concise way to post and access publicity leads and corporate data needed on a continual basis,” concludes Dawson.

 

For more information on the Like Luci Communications Management Platform, please visit www.likeluci.com