FAIRLADY’s Test House goes online

Looking for product reviews, tips, information and trusted ratings on all things consumer? Then bookmark just one URL – www.fairladytesthouse.com http://www.fairladytesthouse.com/> . FAIRLADY has taken its popular Test House online, creating an invaluable one-stop consumer resource.

FAIRLADY Test House provides users with expert advice, ratings and information to help them make informed decisions when buying their next appliance, gadget or food product.

‘We know that readers spend a lot of time online looking for product information, but despite all the online “information” available, there is a scarcity of real and trusted local content,’ says FAIRLADY editor Suzy Brokensha.

‘Our Test House acts as a credible filter, providing valuable information in a minefield of content overload. The 22 years of hard work by our Test House, in which we have tested products and commented fairly on them, has helped establish a key level of trust with our readers.

‘This history of providing reliable information and reviews that are credible, honest and fair, means our online users know they are getting information they can trust when they visit the site,’ says Brokensha.

Fairladytesthouse.com is divided into easy-to-navigate sections, including:

Consumer news, where you will get a round-up of consumer information, tips and news such as how to turn your phone into your wallet, a summary of the new Consumer Protection Act and how it serves you and you’ll also find out if your e-books are really more green than your paper books, amongst other things. There’s also a useful stockist directory.
Other sections you can access include Appliances, Electronics, Home and Garden, Kitchen, Food and Beverage. Here you will find review of gadgets from netbooks to irons, ratings on foods and beverages such as oven-baked chips and fresh orange juice, best buys on hairdryers and even men’s razors, to which knives and toasters are the best to buy.
‘Over the years, the magazine’s Test House has become a trusted ally to our readers, and that trust is being carried over into the online sphere,’ says Test House editor Sally Kramer.

‘Taking cognisance of readers’ constant interaction on social media platforms, as well as the power of word-of-mouth, we have also created a My Test House section, where consumers and readers can interact with each other, ask questions and get peer reviews and answers.’

The My Test House community can comment on their buying experiences, make recommendations, review items and help one another with tips and advice.

‘We are very excited about our online presence, mainly because we know that it offers our readers a value add-on,’ says Brokensha.