Programmatic, retail media, influencers, platforms and applied AI.
Of a typical dollar spent on programmatic advertising, only 47.1% reaches consumers as "working media." Why? Every ad is won through an automated auction among an agency, a demand-side platform (DSP), an ad…
The ability of Shoprite to leverage the shopper data of over 33 million Xtra Savings loyalty members to power targeted in-store and radio campaigns exemplifies the rise of retail media networks in South…
DigitalInfluencer marketing in South Africa is governed by a formal social media code that requires written contracts, clear disclosure of any material brand-influencer relationship, and explicit handling of usage…
DigitalPer press statements from recent years, artificial intelligence is no longer a looming future; it is already pervading South African newsrooms and advertising agencies . The Press Council of South Africa’s…
If done right, the integration of game mechanics into market research, that is, ‘gamification’, could lead to improved engagement of research participants and thus better completion and return rates as well as…
M&C Saatchi Mobile, U.K.’s full service mobile and tablet marketing agency, launches in South Africa.
By Tony Sousa, CEO at Acceleration Media and Gordon Geldenhuys, digital marketing consultant at Acceleration Media Online reputation management (ORM) tools are rapidly moving into the mainstream as companies…
, a non profit organisation that aims to grow and sustain a vibrant and profitable digital industry, recently announced at its annual convention that this year there would be an increased focus on driving the…
While social media is currently making waves in South Africa’s FMCG and retail sector, it is still in its infancy when it comes to the local asset-based financial services sector. Many prominent players are…
The pressure is on for the Bookmarks 2012 judges to name SA’s digital award winners of the year, rewarding the very best of media and content living in creative harmony. This year the Bookmarks committee were…
Large corporate brands in South Africa have woken up to social media, following in the footsteps of their customers.
The MTN Group has passed 150 million mobile subscribers, showing strong subscriber growth despite increased competition.
Continuing to grow within the digital media arena, Avusa Media LIVE (AML) – which attributes the majority of its popularity to news portals Times LIVE , Sowetan LIVE as well as Business LIVE – has recently…
Like Luci, a new SA start-up, is proud to announce the launch of its online communications management platform, designed to:
The editorial team behind award-winning digtial publisher Daily Maverick has unveiled its Newswire and media syndication platform, “Newsfire”. The BETA version of the service is being made available for free…
Vega School of Brand Leadership (Vega) – an educational brand of the Independent Institute of Education (IIE) – in partnership with the Digital Marketing Institute of Ireland (DMI) recently introduced the…
Kaboose, the free and easy-to-use virtual beauty advisor, has gone live to South African consumers and has attracted a number of leading multi-national manufacturers such as Indigo Cosmetics, Unilever and…
YouTube has released a list of South Africa’s top ten most popular YouTube video ads of the year. These are the South African ads which achieved the largest number of views from people in South Africa. Ranked…
Telkom is offering home and small business customers the opportunity to test its fixed line broadband with the announcement of a free three month trial promotion. With no strings attached this offer is not…
Answered Insights, the online market research specialists, have launched a revolutionary mobile research tool giving marketers top line strategic insight into the emerging market.
The Bookmarks, South Africa’s digital awards and an initiative of the Digital Media and Marketing Association (DMMA), have announced an enhanced category system for their 2011 awards. The new category system…
Toyota South Africa has followed up the heart-pounding television commercial with which it launched its high-performance Toyota 86 with a microsite and game of international standards to set pulses racing even…
Sandton City has launched a new mobile application that allows shoppers to access all the information they need about the centre instantly.
If you haven’t seen it yet, Caxton’s online offering, www.looklocal.co.za http://www.looklocal.co.za/ > , offers community news, by suburb, in an easy to access hyperlocal online format. Since its inception,…
One of South Africa’s largest online retail companies, has launched its own quarterly magazine. Announcing the news were local celebrities and designers including Dean Fuel, Dj Mixi and TK from Goodhope FM,…
Garmin Southern Africa has announced Garmin Adventures a free, interactive way to swap stories with a community of fellow explorers, brag to buddies about your travels, or let friends and family find your…