Is the recession really over? According to HMC Seswa Corporate Communications, in the past months clients are slowly emerging from the recession. Clients who cut down their marketing budget during the worst period of the recession are starting to allocate some marketing budget to media relations but are watching how much and where they are… read more
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New book reveals major shift in consumer behaviour
A new book entitled Marketing 3.0, reveals a major shift in consumer behaviour that is shaking the practice of marketing to the foundations. Written by Gordon Cook, programme director of the Strategic Marketing for Thinkers course at the UCT Graduate School of Business (UCT GSB) and School Navigator at Vega The Brand Communications School, If… read more
Fifty thousand Tweets fly around SA each day
If you were thinking about not including the social networking and microblogging service Twitter in your brand’s communication strategies in 2011, you’d best reconsider. That’s the advice from GetOn eMarketing founder and speaker at Brands and Branding for Good 2010, Melissa Attree. Attree is a social media, marketing and communications professional who is passionate about… read more
Insufficient attention paid to operating models says PwC
According to PwC’s report, ‘Phoenix from the Flames: The future media organisation’, it’s time to take advantage of the new media world. The report examines why it is difficult for media companies to tap into new revenue streams and achieve further gains from restructuring initiatives. According to the report, while the global crisis continued, insufficient… read more
Latest Issue - August 2011
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In This Issue:
- Media24 CEO Esmaré Weideman's first 100 days
- Online travel media takes off
- Eventing touching your brand
- The Mandela Brand is thriving
- Digital travel media is flying first class
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