Hellocomputer, one of South Africa’s full service digital agencies and now part of the Draftfcb group, recently rolled out a new social media campaign for Red Heart Rum that harnesses the cool and trendy positioning of Café Racer styled motorcycles, made famous by legendary celebrities such as James Dean. Centred around the grand prize [...]
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Suzuki combines new vehicle launch with CSR initiative
Suzuki Auto South Africa is taking a stand against the traditional lavish vehicle launch, promoting its new Grand Vitara with a road trip that will place shoes on underprivileged South African feet through the Put Foot foundation. Penquin – Suzuki Auto South Africa’s marketing and communications partner for many years – will be [...]
Is creativity slowly dying?
Andy Rice Creativity is slowly but surely dying in the broader marketing industry, and at least 12 candidates stand accused of “assisted suicide”. This, in essence, was the entertaining, yet thought-provoking message of adman and radio presenter Andy Rice, the opening keynote speaker at the recent annual Southern African Marketing Association (SAMRA) conference. Juxtaposing creativity [...]
Powerful line-up of sponsors for Assegai Awards
The South Africa marketing industry has stepped up in force to support this year’s Assegai Integrated Marketing Awards. With a powerful line-up of sponsors and an equally ferocious rush to get entries in before the closing date, the Direct Marketing Association of South Africa is looking forward to one of the best years for its [...]
Adnext Conference not to be missed
BDFM publishers in partnership with Electric Herd will bring together leading figures in branding, marketing, publishing and technology to make sense of it all through sharing insights, experience and results of successful strategic implementation at the Adnext Conference, 10-11 October at the Turbine Hall in Johannesburg. Some of South Africa and the world’s best brands [...]
Can underage drinking be curbed?
The You Decide campaign has now been taken into its second phase, by youth market specialists HDI Youth Marketeers. And the numbers say it is working. You Decide is a campaign that launched in January 2012 to curb underage drinking. Independent research undertaken on this comprehensive and integrated initiative developed by South African Breweries (SAB), [...]
