Cars in Action was established in 1997 by Michele Lupini. The magazine and its website has become a source of motoring news and entertainment over the years. But the ever-changing media landscape has made it difficult for this family-run title to survive.
Rather than let his baby die, Michele has transformed Cars in Action into a modern ‘car read’ ready to take on the very best of the remaining motoring magazines available in the marketplace.
Two years of planning will finally come to a head when Cars in Action’s re-launch issue is released on the 6th of October.
Cars in Action is headed by one of South Africa’s respected motoring editors, John Bentley. A car guru and passionate writer, John took the reins in March and has steadily been working on the magazine’s content, look and feel.
SA’s 4-time SA Motoring Writer of the Year, Egmont Sippel joined Bentley in September. Bentley and Sippel along with media specialist and the new Cars in Action publisher, Wendy Robinson and a team including
, have been charged with taking the magazine, the website and some exciting new products to a new level of excellence.
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