Beiersdorf South Africa appoints new media agency OMD

Beiersdorf South Africa announced the appointment of OMD Media Direction South Africa (OMD) as its new media agency in sub-Saharan Africa, including South Africa. The appointment follows a tender process to procure a new media agency to handle the media strategy and implementation for all of the Beiersdorf brands, previously handled by TBWA.

In October 2011, called for a review of all its media activities in sub-Saharan Africa. An intense process was followed according to Beiersdorf global protocols and standards, for four agencies who were invited to pitch for the account. At the end of this process, OMD was successful in winning the Beiersdorf media business.

Laurens van den Berg, Marketing Director of Beiersdorf South Africa, comments, “OMD has a strong reputation and their services fit extremely well with our requirements. We are confident that our partnership will grow our business further. We are looking forward to building a great working relationship with the OMD team, and OMD collaborating with last year’s appointed creative agency, DraftFCB, going forward.”

Josh Dovey, CEO of OMD South Africa adds “We are naturally delighted to have been selected by Beiersdorf to partner them in their future success in South Africa and across the region. We look forward to working with Beiersdorf and their brands.”

Beiersdorf is an important global player in the skincare industry, with its leading brand, NIVEA, celebrating its centenary in 2011. Beiersdorf South Africa’s other leading brands include Eucerin, Labello and Elastoplast.

OMD is South Africa’s largest Media Agency with annual billings of over R4 Billion (Nielsen) and has offices in Johannesburg, Cape Town and Durban, offering a full range of strategic planning and buying services across all traditional media and digital platforms. OMD is also the largest Media Agency across the sub-Saharan region with major hubs in both East and West Africa.