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Good luck Loeries finalists
AdVantage Magazine would like to wish all the 2012 Loerie finalists the best of luck. The judging is complete and took place between 17-20 September. AM1A: AFRICA & MIDDLE EAST – COMMUNICATION DESIGN No…
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AdVantage archive material tagged "featured".
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First finalists for 33rd Annual Loerie Awards announced
Categories that will only be announced from next week are: • TV, Film and Video Crafts • Radio Crafts • Internet, Mobile & Interactive Communication
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Congratulations to all the 2012 Loerie winners
REST OF AFRICA & THE MIDDLE EAST: AFRICA & MIDDLE EAST – DIRECT & PR COMMUNICATION ENTRANT TITLE BRAND PRODUCT MEDAL YEAR Advantage Y&R Namibia Music Awards MTC Namibia Music Awards Bronze 2012 REST OF AFRICA…
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Assegai Awards 2011 all the winners
Trends show move towards integration, augmentation of traditional with new media and multiple channel approaches
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Coca-Cola retains #1 brand position
Coca-Cola, Apple and IBM lead Interbrand’s 13th annual Best Global Brands report. While Coca-Cola retained its #1 position, Apple jumped to #2 with stellar sales in both developed and emerging markets over the…
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Groundbreaking deal for agency
The Community Individual Development Trust (CIDT), pioneers of the free university education movement in South Africa, has acquired a 26% percent shareholding in Mortimer Harvey. The agency will also have a…
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Deloitte 2012 media predictions
The ‘Catch Up commuter’ who uses smartphones, tablet computers and portable media players will become a force in the competitive 2012 electronics market, predicts Deloitte.
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SA online consumer confidence jumps 4 points
After two successive quarters of negative sentiment in 2010, online consumer confidence in South Africa jumped 4 points to 88 in Q1’2011.
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SA consumer confidence declines in second quarter
After two successive quarters of negative sentiment in 2010, online consumer confidence in South Africa jumped 4 points to 88 in the first quarter of 2011. But challenging economic conditions and the rising…
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PwC study says online editions attracting more SA readers
South Africa is experiencing an increase in the growth of readership for traditional newspapers and a developing digital market, in contrast to the more developed countries, which are experiencing a migration…
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SAARF releases latest AMPS
Wrapping up 2011, the South African Advertising Research Foundation (SAARF) has released AMPS Dec 11, covering the media, product and brand consumption habits of South Africa’s adults over the past year. For…
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Education is the key for M-commerce to grow
Dr KF Lai, Chief Executive of BuzzCity, calls on businesses to sharpen their mobile commerce offerings, and start marketing them to users. The time for mCommerce is upon us, he says. eCommerce has been making…
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TBWA\ Hunt Lascaris confirms Western Cape Tender process clear and transparent
TBWA\ Hunt Lascaris has said it was involved in a clear and transparent tendering process for the communications account of the Province of the Western Cape. The advertising agency has denied any impropriety…
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Shape gets a new design
Fresh from the waves, South African surfing icon and model Roxy Louw is the strong, confident and sexy cover girl on the September issue of newly revamped health and fitness magazine, Shape. The spring issue…
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The world’s most culturally relevant brands named by Added Value
Brand development and marketing insight consultancy, Added Value, has named the world’s most culturally relevant brands after polling more than 62 000 respondents in 10 countries during the latter quarter of…
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Good Housekeeping now on sale
Good Housekeeping and the Afrikaans version, Goeie Huishouding, are now on sale, and are set to become monthly must-reads for South African women.
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Levi’s take action to build a better future
Throughout the Levi’s brand’s history— from the youth cultural rebellion of the 50s and 60s, to the information technology revolution of the new millennium — Levi’s jeans have been the uniform of progress.
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Marketing practices regulated by the CPA
“The Consumer Protection Act (‘CPA’) will have a significant impact on direct and indirect marketing practices used by businesses, affecting how they can promote the supply of goods and services to consumers”…
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2011 Winners and Losers
Doing great work in boom times is one thing, but it’s the downswing that really tests a brand’s mettle. 2011 featured a range of notable brand performances, and a predictably lengthy list of failures. The…
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You can help, a message from the children of South Africa
South Africa is rich in values, tradition and culture, a truly wonderful country, and one that is admired around the world. Yet, as South Africans, we sometimes forget what our great nation has achieved and…
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Loeries Official Rankings released for brands and agencies
It has been a successful year for the Loeries, with the second largest number of entries received since 2008 – over 3000 entry submissions from across Africa and the Middle East.
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New Media launches W magazine
New Media and Woolworths have once again teamed up with the launch of the very modern W : a bespoke, editorial-driven fashion magazine with complementary distribution to 350 000 loyal Woolworths cardholders.
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PRISM Awards – a great way to enjoy industry recognition
Benchmarking is fast becoming a key factor setting public relations leaders ahead of their competition, enabling them to improve their performance and boost their offerings to clients. The PRISM Awards offer…
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Kaya FM wins excellence award
Kaya FM is celebrating a successful 2012, with an increase in listenership and revenue as well as a move to brand new offices in Parktown North.