PEAR announces its involvement with the PRISM Awards 2012

Newly-established media analysis and research company, PEAR, has aligned itself with the 15^th annual PRISA PRISM Awards to take place on 25 March in Rosebank by sponsoring the Digital Media Relations award.

 “The Digital Media Relations Award is a new category for the 2012 PRISMS and will be awarded to organisations “for the successful use of digital media relations in a PR campaign,”” explains Catherine Larkin, PRISM Awards 2012.

PEAR is digitally minded with an open source foundation, making an affiliation to a digital media award obvious. PEAR’s focus in all aspects of its services is towards the shortest possible turnaround time and the highest level of technological and analytical innovation, at the most affordable price.

“With the growth of the industry defining field of digital media, PRISA is yet again pushing the envelope by recognising key players in this growing and highly innovative field. Who better to sponsor and present than the highly innovative and pioneering PEAR,” says Shanaaz Nel, CEO at PEAR.

PEAR will also present its media scanning and analysis capabilities, launching an exciting and unique breakthrough in the industry – automated brand recognition and analysis. This service gives the client a view of branding as an event is broadcast live in real-time.

“With PEAR’s affiliation with the PRISMs, delegates will be guaranteed at least 20 percent discount on their current media scanning contract should they sign with PEAR. This is also applicable to all PRISA members. This is going to be a remarkable year for not only PEAR, but for the entire industry, because of the great platform that digital media provides companies,” concludes Nel.