TBWA\Hunt\Lascaris had a successful weekend at the 34TH Annual Loerie Awards Ceremony, held in Cape Town from the 15th – 23rd September. The 34th Annual Loerie Awards saw TBWA\Hunt\Lascaris walk away with 1 Gold, 1 Silver and 4 Bronze, 2 Crafts; as well as Atlais Creative’ Award.
The annual Loeries Festival is recognised as one of the most prestigious local awards and pays homage to the best of brand communications across all areas including television, radio and print, communication design, direct marketing, PR Communication, non-broadcast video, live events, sponsorship, digital communication and integrated campaigns.
The big moment of the weekend was when John Hunt, Worldwide Creative Director, TBWA\ Worldwide, received the ‘Lifetime Achievement Award’ to a standing ovation this Sunday night. He accepted the award by reciting the TBWA\Hunt\Lascaris mantra ‘life’s too short to be mediocre’.
And indeed it has not been a mediocre journey for the agency or John Hunt. Since its inception in 1983, it has won countless awards including Agency of the Century, Agency of the Decade and Ad Age’s International Agency twice. In 2009, TBWA produced the ‘Trillion Dollar Campaign’ for The Zimbabwean Newspaper, which went on to become the most awarded campaign of all time – including a Cannes Grand Prix, Loerie Grand Prix, Grand Clio, D&AD Black Pencil, and the Art Directors Club (first ever) Black Cube.
Zambian native, John Hunt, is a local and international legend who co-founded the advertising agency TBWA\Hunt\Lascaris in 1983, based on the mantra Life’s too short to be mediocre. And indeed it has not been a mediocre journey for the agency. Since its inception, they have won countless awards including Agency of the Century, Agency of the Decade and Ad Age’s International Agency twice.
In 2009, TBWA produced the ‘Trillion Dollar Campaign’ for The Zimbabwean Newspaper, which went on to become the most awarded campaign of all time – including a Cannes Grand Prix, Loerie Grand Prix, Grand Clio, D&AD Black Pencil, and the Art Directors Club (first ever) Black Cube.
Proof that brand communication can make the world a better place, John was intimately involved in Nelson Mandela’s first ANC election campaign in 1993. He has also found time to write a number of television and theatre plays, as well as other literature. He was named South African Playwright of the Year for Vid Alex, a play that condemned censorship during the apartheid years. John’s first book, The Art of the Idea, published in 2009, has already been translated into a number of languages.
ENDS
- TBWA\Hunt\Lascaris Johannesburg wins the ‘ATLAIS Creative’ Award for use of paper in the ‘We sent the briefs back’ campaign
- TBWA\Hunt\Lascaris Johannesburg, Category: Magazine Advertising wins Gold Award for Tiger Brands, Enterprise campaign
- TBWA\Hunt\Lascaris Johannesburg, Category: Design crafts and typography wins a Craft Certificate
- TBWA\Hunt\Lascaris Johannesburg, Category: Print & Collateral Crafts, section for writing, wins a Craft Certificate for Tiger Brands, Enterprise, ‘Mother-in-law’ campaign
- TBWA\Hunt\Lascaris Johannesburg, Category: Poster, wins a Bronze Award, for ‘City Lodge’ campaign
- TBWA\Hunt\Lascaris Johannesburg, Category: Direct Poster. Bronze Award for ‘We sent the briefs back’ campaign
- TBWA\Hunt\Lascaris Johannesburg wins a Bronze Medal for the Drive Alive 3D campaign, Category: Media Innovation
- TBWA\Hunt\Lascaris Johannesburg wins a Bronze Award for the Nampak, Twinsaver Tissue campaign, Category: Radio Communication
- TBWA\Hunt\Lascaris Johannesburg wins a Silver Award for the ‘Let your Accent take you further’ campaign, Category: Radio Communications, Radio Commercial
- TBWA\ East Africa wins a Bronze Award for the ‘Before & After’ Gym campaign, Category: Africa & Middle East – Live Events
About TBWA\:
TBWA\Hunt\Lascaris Johannesburg is part of the TBWA\South Africa group, a member of TBWA\Worldwide.
TBWA\Worldwide (www.tbwa.com <http://www.tbwa.com/> ) creates Disruptive ideas expressed through Media Arts for global clients, including ABSOLUT, adidas, Apple, Energizer, GlaxoSmithKline, Henkel, Infiniti, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Bank, Singapore Airlines and Visa. TBWA is ranked as a Top-Ten worldwide advertising agency, and was recognized by Advertising Age in 2010 as the “Best International Network of the Decade. TBWA has 275 offices in 100 countries, and over 11,000 employees worldwide.
TBWA\ is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com <http://www.omnicomgroup.com/>), a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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