Joburg Theatre signs sponsorship deal

BankservAfrica have announced they are the official new sponsor of the 2011 and 2012 pantomimes, a staple of the Johannesburg Christmas theatre season. Group marketing head Michael Rubenstein said, “South Africa is possibly the only location outside of Britain to have built a similar pantomime reputation for itself.  The 2011 pantomime, Cinderella, is the most successful story-to-stage of all time, both in South Africa and abroad, as it’s one of the most accessible to audiences as nearly everyone knows the story.”