The Barcelona Declaration – a document agreed to by global players in the media analysis field, including AMEC, the IPR and the PRSA – issued seven guiding principles that communication professionals should adopt as part of their media strategy going forward. The Declaration, which provides guidelines to the effective use of media measurement tools, has [...]
Archive | Public Relations RSS feed for this section
Latest Issue - Nov/Dec 2011
In This Issue:
- DStv Media Sales: going beyond TV
- Ambient – the point of experience
- CSI – business cents
- 2011 YEAR IN REVIEW
- CSI/Sustainability
- Direct Marketing
- Motoring Media
- Sports Media
Partners
