The Marketing Association of South Africa [MA(SA)] has recently appointed three new board members to complement its already impressive structure ensuring that a broad range of industries as well as marketing individuals are adequately represented. The profile of the new board mirrors the diversity of corporate South Africa and guarantees that MA(SA) is well-positioned to [...]
Archive | Marketing RSS feed for this section
New council elected for SAMRA
SAMRA, the Southern African Marketing Research Association, recently held their Annual General Meeting (AGM), hosted by TNS Surveys in Randburg, where the outgoing SAMRA chair Elsa Thirion-Venter reviewed the past year and the new SAMRA Council, under guidance of incoming chairman Prof Adré Schreuder, was announced. At the AGM Schreuder shed light on the way [...]
Campus Media close the bridge between brand and student
Students are an unpredictable bunch. More accurately, this label is not just limited to students but to the youth market in general. That age when brand choices and decisions are made sometimes for the first time in their lives. From what they wear to the model of cell phone they use – these are all [...]
Ethical rules every marketer should follow
Marketers and consumers are constantly in conflict – with so many brands and products competing for the same pool of consumer spend, marketers run the risk of overwhelming customers and acting unethically to promote their goods, alienating customers entirely. Acting ethically is not the same as acting legally; it is quite possible to work within [...]
New appointment for Old Mutual
Old Mutual Emerging Markets (OMEM) announced the appointment of Mohale Ralebitso to the position of he position of Marketing, Communications and Corporate Affairs (MCCA) Director. Ralebitso, who is currently the Managing Executive – ABSA Private Bank, will join Old Mutual from September 2011. Commented Kuseni Dlamini, CEO Old Mutual Emerging Markets, “We are pleased [...]
Nicorette helps smokers to quit using Z-CARDS
’s Nicorette, a stop smoking aid, is based in Retreat in the Western Cape. It recently contracted PocketMedia Solutions to produce an informative Z-CARD that congratulates consumers on their decision to stop smoking. Whilst the Z-CARD informs consumers about Nicorette’s product range, namely patches and gum, it also gets its message across that ‘for every [...]
Latest Issue - Nov/Dec 2011
In This Issue:
- DStv Media Sales: going beyond TV
- Ambient – the point of experience
- CSI – business cents
- 2011 YEAR IN REVIEW
- CSI/Sustainability
- Direct Marketing
- Motoring Media
- Sports Media
Partners
