Agencies, creative work, out-of-home, awards and how the trade is paid.
As part of the 2011 Pendoring campaign, the 2010 winners of the sought-after Pendoring Prestige Award, Nico Botha (copywriter) and (art director) at Ogilvy Johannesburg will show and tell everything on their…
Koo, the 72 year-old brand in the Tiger Brands stable, is communicating its family values and salt-of-the-earth personality in an emotive new television commercial – its first in three years – from Draftfcb…
The 2025 Loeries Exhibition launches in Cape Town at Concept Interactive from 11 – 15 March.
The general consensus in the industry is that once you’ve resigned from a company, the relationship ends there, even if you parted on good terms. While that may have been true a decade or so ago, many…
Clover is well underway with a fresh branding initiative that intrenches the “Way Better” theme and message across its product line and throughout all of its operations.
ComutaNet and Campus Media took advantage of Women’s Day to celebrate the achievements of women from all walks of life. “Women’s day gives us the opportunity to celebrate the strong, talented and intelligent…
Since the Rank TV network was launched in 2002 commuters have remained informed and entertained by the extensive SABC content provided to the network. Almost 10-years later and the two parties continue to…
Almost 10 years since Mazda’s iconic Zoom-Zoom campaign was first launched, Mazda in South Africa, in a partnership with Grey-SA, has reinvigorated the concept with an emotive new campaign that harnesses the…
South African Breweries (SAB) launched a new series of powerful adverts aimed at tackling the issue of drinking and driving. The series of three adverts were filmed at real roadblocks, and show the hard…
Adverts in modern marketing are increasingly turning to more and more advanced visual effects in creating entertaining scenarios for viewers and customers. This is exemplified in the new Minute Maid ad for…
Distell’s 4th Street Natural Sweet Rosé produced a two litre boxed wine with a fashionable twist – a handbag-style, easy-to-carry pack for their below-the-line advertising campaign which runs until the end of…
Dion studies the consumer mindset – their hot buttons and the social and retail trends which define future society. Darren Katz, Director of Primall Media explains “Although Dion’s focus is on people; his…
Prezence Digital, a full services digital agency, won silver in the Social Impact/Not For Profit category for its #MandelaStory viral campaign at the global Mobile Marketing Association’s (MMA) Smarties Awards…
South African entrepreneurs are generally uncertain of their ability to perceive and exploit potentially lucrative opportunities [1] . So says a 2010 Global Entrepreneurship Monitor Report on South African…
Animation in advertising is creating s ome of the most vibrant and engaging media we’ve seen in a long time. Samsung’s latest phone, the Samsung Galaxy Ace required an ad that could visually depict the…
Assupol has relaunched its brand presence using a multi faceted advertising campaign to promote a new image and positioning that embraces the rich history of South Africa in the 1950s and the colourful heart…
The latest instalment of the Hansa ‘Vuyo’ series of ads is currently being screened and contains a few interesting faces. The ads have been a winner since their inception all revolving around the free thinking…
TomTom is using the mobile media platform to entrench its new product, TomTom HD, into the market.
M&C Saatchi Abel,has announced that Jason Harrison will be joining its management team as Managing Partner to head up the and assume operational responsibility for the Cape Town agency.
Following a month of ‘Shosholoza Bokke’ on-the-ground activations countrywide and a national advertising campaign, Vodacom launched a heart-tugging television commercial showcasing South Africa’s support for…
Commended by both staff and patients alike for its beneficial content, Health TV is celebrated as a testament to the success of public private partnerships. Health TV, launched in public clinics on World…
Tenacious, brave, hardworking, ‘out of the box’ , spurred on by an inner creative spirit. These are just some of the qualities of the entrants in the Loeries Young Creatives Awards Category should have.…