Adding a different spin to the many ‘win a car’ promotions currently being offered by brands and retail outlets, Draftfcb Cape Town has developed a television game show to attract shoppers to the QuickShops located on Engen forecourts countrywide. Screening weekly on eTV for 12 weeks, ‘Drive It to Win It’ will pit two [...]
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‘Style Your Ride’ social media campaign to be judged by Victor Matfield
Hellocomputer, one of South Africa’s full service digital agencies and now part of the Draftfcb group, recently rolled out a new social media campaign for Red Heart Rum that harnesses the cool and trendy positioning of Café Racer styled motorcycles, made famous by legendary celebrities such as James Dean. Centred around the grand prize [...]
HelloComputer wins Ad of the Month award
Hellocomputer celebrated its recent inclusion in the Draftfcb South Africa fold by dominating the digital category in the Ad of the Month Awards judged by the Creative Circle. Of the four awards made in that category for July, took 1st place for the work it did for long-standing Draftfcb client, Toyota SA, on the Etios ‘Tweet for [...]
Record breaking number of Pendoring finalists
First a bumper crop of entries, followed by a record number of finalists – no fewer than 92 compared to last year’s 74. This is the proud achievement of the Pendoring Advertising Awards on the eve of its very first awards evening in Cape Town. Judging was done by a panel of 12 experts in [...]
Draftfcb Social Marketing awarded Star Award
Draftfcb Social Marketing is proud to be associated with Operation Khanyisa. The campaign, which is one of the biggest campaigns rolled out by Eskom in recent years, was awarded a Star Award at Crime Line’s 5th anniversary celebrations in Johannesburg on Tuesday 10 July 2012. The award recognised the campaign’s achievements “as a world-class programme” to [...]
Draftfcb acquires Hellocomputer
Draftfcb has announced it has acquired award-winning digital agency, Hellocomputer. With immediate effect, the agency group’s own digital arm, Mesh Interactive, will be rebranded as Hellocomputer and incorporated into the acquired concern to boost the merged entity’s total staff complement to more than 80 people working out of Johannesburg and Cape Town. The new Hellocomputer will immediately rank as one of the [...]
