SA’s four most loved TV ads

Draftfcb agencies have dominated – once again – the annual Millward Brown Best Liked Television Ads Top 10 list.

The names of South Africa’s favourite ten television commercials for 2010 were announced in March and included four ads from Draftfcb South Africa agencies.

From Draftfcb Johannesburg, Toyota Auris ‘Buddy and ChiChi’ was ranked as the second best liked ad for the period, Toyota Hilux Man-Up ‘Broken Down’ as the 5^th and Panado ‘Parrot’ as the 7^th best liked commercial. From Draftfcb Cape Town, Savanna ‘DJ on Fire’ completed the list in 10^th position. Incredibly, only 0.3 points separated the first and 10^th best liked ads.

Draftfcb South Africa also performed very well on the 2009 list (released in 2010), producing the country’s 2nd most liked ad, as well as its 5th and 10th. These were Toyota Corolla ‘Buddy’ and Toyota Hilux ‘Buddy – Sheep’ (2nd and 10th), and Panado ‘Childproof’.

Also in 2010, Draftfcb Johannesburg received a special award for the Best Consumer Liked Advert for the Past 25 Years Sasol Super 100 ‘Glug Glug’ created in 1991 while Draftfcb Cape Town took home another special award for the Best Consumer Liked Advert of the Past Decade for Klipdrift ‘Met Eish’ created in 2005.