SA marketing campaign takes top honours

South African marketing campaign takes top honours in the first international awards dedicated to the air-rail market with JWT Johannesburg playing an integral part in this award winning campaign.

At the Global AirRail Awards held in Latvia, the inaugural marketing campaign developed by JWT Johannesburg for the Gautrain was chosen as the first overall winner in its category by an international panel of judges.

Other finalists were the marketing campaigns behind the City Airport Terminal in Vienna, the Express Rail Link in Malaysia and the Aeroexpress in Moscow.

MD of JWT Johannesburg, Judy van Dam, said, “We at JWT are immensely proud that our campaign developed for the launch of Gautrain has been given international recognition.  This is certainly further confirmation that South African marketing can compete with the best in the world. Congratulations to the Gautrain team.”

The aim of this marketing campaign was to announce the launch of the Gautrain and to educate and inform consumers on the logistics of the new transport system.