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New Finweek cover shakeup

By Gillian Abrahams · AdVantage archive
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
New Finweek cover shakeup
Cape Town City Hall. Photo: Martie Swart from Johannesburg, South Africa · CC BY 2.0 · Wikimedia Commons

South Africa’s  investment publication Finweek is about to shakeup the local business news market as its new product offering hits shelves in early October.

A combination of award winning financial and business journalists, cutting-edge content from leading providers including Harvard Business Review and a blend of print and digital content will provide a one-stop-shop for those interested in taking control of their money.

“The last couple of years have been incredibly volatile for people trying to manage their money and investors at all levels are trying to be in a position where they feel like they have some control,” says Finweek Editor Marc Ashton.

With the global financial crisis knocking investor confidence, businesses hesitant to add jobs and a spirit of entrepreneurship hitting South Africa, the re-designed Finweek will offer more of everything:

  • ·         More experts talking about your money
  • ·         More columnists provide breaking views on the economy and investment landscape
  • ·         More personal finance aimed at making finance less scary
  • ·         More suggestions on how to earn, save and spend your money

Finweek’s new positioning will see it embracing a variety of digital and mobile solutions to work alongside its well established print offering. From October this includes an interactive website (www.fintalk.co.za) which includes podcasts, video content, webinars and the opportunity to follow expert portfolios.

Ashton concludes: “We won every major financial journalism award in 2011 with our coverage of investment related matters and when somebody picks up a Finweek magazine they know that they are making an investment.”

Filed under: business magazine · featured · finweek · finweek revamp · global financial crisis entrepreneurship · harvard business review · investmentment publication · marc ashton

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