Net#work BBDO wins Grand Prix at Loerie Awards

Net#work BBDO celebrates another successful year in radio advertising with a coveted Grand Prix Loeries for their ‘Mercedes-Benz – ‘Attention Assist’ campaign at the culmination of the 34th annual Loerie Awards held in Cape Town last night. This is the 19th Grand Prix for the agency in its 18 years of existence.

In addition, the agency was awarded two Gold and Craft Loeries for their Mercedes-Benz – ‘Alert Assist’ campaign and a campaign.

On Saturday 22 September, Net#work BBDO won a Gold Loerie for their Exclusive Books – ‘Reading is Rewarding’ campaign and Bronze Loeries for their Mercedes–Benz – ‘The Triangle Knows’ Billboard campaign, their Chicken Licken – ‘Small Spaces’ campaign and their Mercedes-Benz – ‘Lane Assist’ campaign.

Executive Creative Director for Net#work BBDO, Rob McLennan comments on the award wins: “I’m very happy with the Loeries love we got this year. Our creative have made us proud but they have also changed the way we are perceived as a country in the world of radio advertising.”

Earlier this year, Net#work BBDO won two Gold Lions for Mercedes-Benz in the radio category at the 59th annual Cannes Lions International Festival of Creativity.

At the 33rd annual Loerie Awards, Net#work BBDO had won one Grand Prix, three Gold Loeries, one Silver Loerie and three Bronze Loeries. These wins were across four clients and four different creative disciplines demonstrating depth and breadth.

Net#work BBDO is run from their creative base in Johannesburg by Boniswa Pezisa (Group Managing Director), Rob McLennan (Executive Creative Director), Joy Turnbull (Deputy Managing Director) and Graeme Jenner (Deputy Executive Creative Director).

For more information please visit www.networkbbdo.co.za