King James was recently ranked the number one global Financial Services agency according to the 2012 Midas Awards®, recognising the World’s Best Financial Marketing & Advertising™.
With entries received from 28 countries, The Midas Awards® is considered to be the only international competition that acknowledges excellence in financial advertising, making it truly coveted for its global recognition.
Amongst the awarded agencies, King James was honoured for the Santam ‘Back at Ya’ commercial winning the most desirable Grand Midas award in the Investment Advisors category, considered ‘Best of Show’ by the board of judges and advisors. ‘Back at Ya’ also went on to win a Gold Midas in the TV commercial category. The Santam campaign featuring Sir Ben Kingsley was awarded a Gold Midas for ‘Sir Sneaky’ and a Silver Midas for ‘Real McCoy’ in the Financial Planning category. Lastly, they received a Silver Midas in the Investment Advisors category for the Allan Gray Limited ‘Time Flies’ commercial.
“To be ranked as the top performer on any awards list is a fantastic achievement, however more importantly this is further global acknowledgement of the standout work our partnerships with Santam and Allan Gray have produced,” says James Barty, King James Group Chief Executive.
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