Skip to content
Monday, 7 September 2026Independent trade title · JohannesburgPublish with us
Media Marketing Advertising
Trade reporting for the South African communications industryAdvertise
News · Archive

Idol winner brand ambassador for Ford

By Gillian Abrahams · AdVantage archive
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
Idol winner brand ambassador for Ford
Cape Town City Hall. Photo: Martie Swart from Johannesburg, South Africa · CC BY 2.0 · Wikimedia Commons

South African Idol’s winner, ’, celebrated his win with the knowledge that he’ll be hitting the road in a stylish new Ford Fiesta 1.6 Titanium.
The five-door Fiesta Titanium is sure to garner plenty of attention, with its dynamic design and exhilarating performance; fitted with a 1.6-litre engine it offer’s the perfect blend of performance and efficiency. Inside Khaya can look forward to a host of creature comforts including leather interior, auto air conditioning, cruise control as well as a radio/CD/MP3 with 6 speakers, Bluetooth & Voice control, Aux audio connector and USB port; so the music star can enjoy his favourite tunes and stay connected while on the go.
The 25-year-old from Durban clinched the title after a 90-minute Idols finale at the Mosaïek Teatro in Fairlands on Tuesday evening. Khaya, received the most public votes and beat 23-year-old Melissa from Port Elizabeth.

Ford has been a major prize sponsor of the eighth season of the show, with Khaya already having had his first taste of the Fiesta and then getting a chance to  shoot his new music video for the single ‘Move in and around the car.

“Our involvement with Idols has been a fantastic opportunity for us to engage with like-minded fans. Khaya will no doubt be a great ambassador for the brand and we are excited to see him driving off in a Fiesta Titanium,” said Ford Marketing Manager, Gavin Golightly.

Despite his obvious talent, Khaya Mthethwa’s singing career got off to a bumpy start. At school his teachers were eager to have him join the school choir but Khaya showed little interest. Fortunately for Idols both of Khaya’s parents are pastors, so singing at church was a must and his love for music grew from there. With a growing love for singing and his parents guiding him in the right direction, Khaya has emerged as a role model for young South Africans.

Filed under: bluetooth · ford fiesta · khaya mthethwa · sa idols

More from the News archive

Appointments, account moves, results and the week's industry business.Section index ›
Good luck Loeries finalistsNews

Good luck Loeries finalists

AdVantage Magazine would like to wish all the 2012 Loerie finalists the best of luck. The judging is complete and took place between 17-20 September. AM1A: AFRICA & MIDDLE EAST – COMMUNICATION DESIGN No…

AdVantage archive
Congratulations to all the 2012 Loerie winnersNews

Congratulations to all the 2012 Loerie winners

REST OF AFRICA & THE MIDDLE EAST: AFRICA & MIDDLE EAST – DIRECT & PR COMMUNICATION ENTRANT TITLE BRAND PRODUCT MEDAL YEAR Advantage Y&R Namibia Music Awards MTC Namibia Music Awards Bronze 2012 REST OF AFRICA…

AdVantage archive